More and more of the world is connected thanks to the rise of the internet of things.
The healthcare industry, like so many others, is one of those being greatly affected by this trend, as everything from wearables to implanted medical devices are getting connected.
Now that the dust has begun to settle from the UK’s Brexit referendum, I am seeing more and more measured articles discussing a number of vexing issues, including its impact on data protection legislation.
While I am not an EU attorney, I am a Chief Privacy Officer at a US based technology company and a privacy wonk, so I want to throw my unsolicited thoughts into the mix.
For athletes, competitors and data geeks, the opportunities to improve our health through personal data collection have never been more prevalent and affordable.
I use Fitbit religiously to track my steps, heart rate and sleep patterns.
I combine Fitbit with data from MapMyRun and MapMyRide, apps that collect running and biking data from geo-location info in my smartphone.
We’ve just published our latest best practice guide, entitled ‘The Role of the Agency in Data Management.’
The report looks at the challenges and opportunities for agencies that want to become trusted stewards of their clients’ data.
I sat down with the author, Chris O’Hara, to find out more.
Which technologies are most likely to revolutionize healthcare?
While there are no shortage of candidates, including wearables and telehealth, one of the internet’s long-standing fixtures, search, shouldn’t be overlooked.
With the rapid evolution of online viruses and the growth of sites that have been broken into by hackers, dangers threatening your business are more common than ever.
This is especially relevant in the U.S., where hackers are targeting all kinds of organizations ranging from small businesses to hospitals.
Despite the fact that there are more ways than ever to target and reach audiences, marketers face numerous challenges.
And perhaps few face the number of challenges that confront healthcare marketers.
Here are seven of the biggest that this group must contend with.
According to researchers at Stanford, highly targeted ads may not be all they’re cracked up to be.
Based on a mathematical model they built based on game theory, the researchers instead suggest that advertisers “prefer to remain in a state of partial willful ignorance so as to preserve communication credibility.”
I cannot remember a time when privacy was as relevant as it is right now.
Across the EU and US, privacy has morphed from an abstract legalese concept to a kitchen table issue.
Danny Bluestone, CEO of UX-driven digital transformation agency Cyber-Duck, looks at key trends in online identity verification. The Internet was once a more anonymous space. People hid their real identities, coming up with unique and sometimes bizarre pseudonyms to represent themselves on specific websites. As services and socialising shifted online, identifying each other digitally has become […]
Data is the lifeblood of the digital economy and represents one of the most valuable assets a company can develop today.
But according to leading security expert Bruce Schneier, “data is a toxic asset and saving it is dangerous.”
Why? Saving data is dangerous because lots of people – including those with nefarious intentions – want it, it’s hard to secure, and once it falls into the wrong hands, the damage can be significant.
The General Data Protection Regulation (GDPR) – an EU-wide overhaul of consumer data laws aimed at strengthening the protection of people’s data privacy – was announced at the tail end of 2015.
The new laws won’t be finalised until later this year, and won’t take effect for another two years after that.
But in a talk I attended at Data Protection 2016 on Friday, two leading government figures did their best to tell the audience what to expect and explain why the reform is happening.