On Friday I attended a talk at Data Protection 2016 that was all about – you guessed it – data, but specifically how businesses can continue to thrive in the ever-evolving data economy.
The talk from Ctrl-Shift CEO Liz Brandt covered five key action points that business and government need to tackle together in order to avert a future crisis.
I’m going to cover them in detail in this post.
Just when you think things can’t get any worse for the publishing industry, somebody goes and hammers another nail in its coffin.
Well, it’s not quite as dramatic as that. But recent news from mobile network provider Three certainly got the ad industry talking over the weekend.
The network has announced that it will roll out ad blocking technology on its network after initially trialling it in Italy.
From the news, you would think that Asian countries are on the verge of shutting themselves off from the rest of the world.
For example:
If you haven’t heard about it yet, a hospital in Hollywood, California has been electronically dead in the water for over a week now.
Hackers are holding its medical record systems hostage until they are paid $3.6m (just over 8,500 in bitcoin).
Digital businesses and organisations of all sizes will be aware of the myriad of laws and regulations when operating in or across EU markets.
Top of the list will be data protection and privacy law as many organisations become more data-driven in the quest to monetise their digital offering by delivering a more customised user experience.
Another startup with a silly name? Sounds like something I’d like to get my teeth into.
For the uninitiated among you (where have you been?), DuckDuckGo (DDG) is a private search engine that has seen exponential growth since its inception a few years ago.
So why should you care?
Despite consumers becoming more comfortable inputting data online over the past decade, 2015 saw mounting pressure on crappy ad formats, data resellers and unsolicited communication.
It’s in this context that people.io launches today, a platform that allows consumers to benefit from giving away their personal data.
We caught up with the team…
While enterprises are racing to deploy new tech that will drive revenue through uses of data, they must consider these latest technologies within the context of the EU’s new data protection law, the General Data Protection Regulation (GDPR).
Here are four key factors that businesses need to know about privacy in 2016:
Only 1% of consumers trust advertisers to look after their data, yet 27% would be prepared to sell their data and 41% of those believe their data is worth more than £500 per year.
This is according to our new report, Value Exchange from Data Exchange, produced in partnership with Acxiom.
If 2014 was the year of the data breach – as I predicted two years ago – then 2015 was the year that privacy and security simultaneously became both a kitchen table issue and a national policy issue.
In the US and EU we’ve seen breathtaking events that impact both.
The NSA, the ‘snooper’s charter’, the PPI phone-call haranguing, the Ashley Madison and Talk-Talk hacks (and many previous); none of these seem to affect the growing willingess of consumers to trust brands with their data.
Trading data for something of perceived value is simply a fact of life when using ecommerce and the broader web, whatever you think about cookie legislation.
One of the many significant changes being introduced by the European General Data Protection Regulation (GDPR) is the requirement to adopt principles of privacy by design (PbD) when creating or revising processes or technology.
Given that websites are regularly being redesigned and developed, often by out-sourced agencies, it is quite likely that when the requirements become law, web development projects will be the biggest, most immediate category of impacted software development activities.