Mobile Payments

Six ways Aldo’s new mobile site streamlines the shopping experience

Aldo is a footwear retailer with a heavy presence in shopping centres and high streets, but while in-store revenue climbed 5% in 2016, online revenue increased by 15%.

With clear demand from online consumers, Aldo decided it was time to freshen up its digital presence, recently redesigning its online and mobile website as well as launching ecommerce in 10 additional countries.

Realising the potential of mobile analytics [infographic]

We know the path to purchase is becoming increasingly fractured, with consumers jumping from online to offline and across a multitude of devices.

However, in order to improve this increasingly complex customer journey, it’s vital for marketing measurement to also evolve.