According to BIA/Kelsey, location data will be used in upwards of $38bn of mobile ad spend in the US this year, but unfortunately for marketers paying to reach consumers in specific locations, the evidence suggests that much of the location data being used in location-based ad targeting is not only inaccurate but totally fraudulent.
Ad fraud is a huge problem that some estimate is responsible for billions of dollars in wasted ad spend every year. In an effort to combat ad fraud, the IAB in 2017 finalized a specification for ads.txt, a new standard for fighting inventory spoofing and unauthorized sellers.
Dave Castell is GM of Inventory and Partnerships EMEA at demand-side platform The Trade Desk.
There’s lots to sink your teeth into in this week’s stats roundup.
It’s ‘stat’ time of the week again…
The advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically.
It may not surprise digital marketers to hear that The Trade Desk has further embraced programmatic this quarter.
This week’s stats round up includes news about retail sales, TV ads, programmatic, and lots more to boot.
In the ten years since the dawn of programmatic, the industry has seen exponential growth, alongside constant change and complexity.
This report provides guidance on setting up and running a highly effective programmatic marketing campaign, serving as an informational tool for advertisers who run their ads programmatically, an audit guide for agencies that deliver the programmatic activity and a best practice manual for the trader.
The ways in which media buyers and sellers transact could undergo a major shift in 2019 as big publishers opt to reduce the amount of inventory they offer through open exchanges.
What have we learned in marketing and media from 2018?