2
Getting started with programmatic buying in 2019
Programmatic buying, or using algorithms to purchase digital ad space, has been a part of marketing for at least a decade – or even longer by some definitions.
A day in the life of… eBay’s head of UK advertising
Oli Knight is eBay’s head of UK advertising.
The myth of programmatic viewability: a metric we can live without
Viewability continues to dominate discussions within programmatic media. Often linked to brand safety and transparency, brands heavily depend on it as a metric for campaign optimisation and performance.
A day in the life of… director of analytics at an independent ad server
Our latest ‘day in the life’ is spent with Peter Falcone, EMEA director of analytics at Flashtalking, a data activation platform and open ad stack.
A day in the life of… CMO at Inskin Media & VP Marketing for the IAA UK
Fran Cowan of Inskin Media and the IAA UK is our latest interview for ‘a day in the life’.
1
Addressable TV advertising needs a “common currency” to show its value
The opportunities afforded to advertisers and broadcasters by addressable TV advertising have been tantalising us for the past few years.
lastminute.com’s CCO on bringing programmatic in house
When lastminute.com Group created its media business, The Travel People, it brought data management in house and built a full-service trading desk.
A day in the life of… chief strategy officer at a programmatic ad company
Tim Webster is chief strategic officer (CSO) at programmatic specialist Exchange Lab.
Three things pharma marketers need to know about programmatic
While marketers in many industries are now routinely allocating more than half their digital advertising budgets to programmatic advertising, by one estimate, pharma marketers are only dedicating up to 5% of their budgets to programmatic. There are numerous reasons for this.
The week in martech: Oracle’s tech stack, image tracking & overhyped blockchain
Welcome to The Week in Martech, a new column in which we round up some of the most interesting developments from the world of marketing technology over the past week.
This week, cloud-based software platform Oracle wants its clients to know that its tech stack is not a 7-Eleven (but it’s happy to help them make a chocolate cake), and the blockchain hype in advertising is starting to lose momentum.
Amazon is courting advertisers with video ads, external links
After years of speculation and predictions about Amazon’s ability to become a digital advertising powerhouse, it’s happening.
The online retail giant now has annual ad sales exceeding $2bn, and advertising is its fastest-growing segment. With over half of consumers starting their product searches on Amazon, there’s every reason to believe that Amazon’s ad revenue will continue to grow.
The best Asia-Pacific digital marketing stats from July 2018
This month’s roundup include consumer attitudes to data privacy, figures that show how often Australian marketers must get sign off from their CEO, and mindblowing numbers from Pinduoduo and WeChat.
Here’s the best Asia-Pacific digital marketing stats from July 2018 (see the Internet Statistics Compendium for more)…