New research from Econsultancy and Marketing Week’s ongoing surveys on the business impact of Covid-19 reveals differing approaches between SMEs (<50m annual revenue) and enterprise businesses (>£50m annual revenue) on responses to the virus, plans for H2, and staff attitudes.
Digital has never been more important for charities than in 2020, as Covid-19 has forced charities to embrace remote working and deliver online services.
In a recent virtual panel discussion hosted by Tribal Worldwide London, three hospitality and digital experts gave their thoughts on the evolution of the industry during the coronavirus crisis, what businesses should be doing to adapt, and what might come next for hospitality.
A look at the most important transformation stories arising from sectors from new research to retail and grocery, finance, healthcare and food and drink.
The latest phase of Econsultancy and Marketing Week’s ‘Marketing in a Crisis’ research, which surveyed more than 1,000 marketers across the world and from various sectors, has revealed a dramatic shift in focus towards digital transformation as a result of the coronavirus pandemic.
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
With digital advertising spend set to overtake traditional for the first time this year, there is no longer any debate on where the future of advertising lies. But many large advertisers are yet to transform their approach, being still beholden to an old model of media buying. This means they lack access to advertising data, […]
CX remains a key priority for marketers within top-performing companies, with the main goal being to revolutionise or enhance the omni-channel experience.
If the trend towards the unbundling of financial services is to be reversed, then banks need to make it beneficial for consumers to have a relationship with just one institution.
A look at the most important transformation stories arising from the retail sector at a time of reckoning, including online, multichannel, technology, delivery and new research.
This webinar explains what is happening across strategy, people, process and technology at a time when the Covid-19 pandemic has added rocket fuel to digital transformation, and looks at how you can apply the right fuel to your own business’ digital transformation.
Nike’s experience demonstrates just how challenging the current environment is for even the strongest of brands and offers a sobering reminder of how even top retail digital performers are still often highly dependent on physical retail.