Kia grows sales of electrified models by 58% through social media campaign
The car maker worked with Havas Ireland to map communications to the customer journey
Evolution in Automotive: Sales models, software and subscriptions
In this edition of Digital Transformation Monthly, we take a close look at key stories that illustrate significant trends, from the rise of subscription models for both vehicle purchases and in-car transactions, to the woes facing disruptors in the used car space.
Chatting with cars: How the automotive industry is using conversational AI
Automotive brands and dealerships alike are using conversational AI across a variety of channels, from Facebook Messenger and WhatsApp to their websites and even within cars. We take a look at some stand-out examples.
Case Studies
Mazda grows test drive bookings by 23% through data-driven customer journey optimisation
The carmaker worked with Candyspace to boost its UK website’s conversion rate
Auto Trader drives 1,275% traffic uplift with new SEO strategy
The online automotive marketplace worked with Reddico to research and create relevant, informative on-site content to improve the user experience and drive backlinks
Hyundai improves positive perceptions of electric vehicles by a third through partnership with leading online media company
The car brand worked with web portal, news and TV owner Seznam.cz to amplify its sponsorship of the Czech football team
Cobra Sport Exhausts increases conversion rate and value by optimising online advertising
The DTC ecommerce site worked with Herd to differentiate its products and brand in a competitive marketplace
Land Rover’s ‘Outspiration’ campaign boosts brand engagement by 30%
The automotive brand partnered with Accenture Song for a digital treasure hunt which incentivised consumers to explore natural beauty spots in the UK This campaign was shortlisted in the Marketing Week Awards 2022.
Mazda UK’s content and social media campaign drives engagement for new SUV model
The car manufacturer partnered with OneFifty Consultancy for an influencer marketing and CRM-focused campaign which moved its target family audience through a customer content journey.
Hyundai uses integrated strategy to promote new electric car
The car manufacturer partnered with Team5pm for a content and social campaign that boosted brand awareness by 231%
Social listening campaign captures interest in Citroën’s electric, quadricycle vehicle to the UK market
33seconds agency used online viewers’ comments to create buzz about the vehicle and generated 1,000 reservations to purchase in one month
Car leaser’s content marketing and influencer campaign helps increase electric vehicle sales
LeasePlan UK worked with Bottle to overcome consumer and trade adoption barriers to electric cars, to increase engagement and drive organic traffic
Content campaign amplifies Hyundai’s sponsorship of the Czech national football team
The auto manufacturer partnered with Seznam Brand Studio to increase brand awareness and engagement around the Euro 2020 tournament
Audi overhauls online customer experience to drive a 65% sales conversion uplift
The car brand partnered with BBH to replicate the desirability of its offline experience online, in a more immersive yet efficient digital experience. This case study was shortlisted in the Marketing Week Awards.
In-depth reads
Chatting with cars: How the automotive industry is using conversational AI
Automotive brands and dealerships alike are using conversational AI across a variety of channels, from Facebook Messenger and WhatsApp to their websites and even within cars. We take a look at some stand-out examples.
Evolution in Automotive: Sales models, software and subscriptions
In this edition of Digital Transformation Monthly, we’ll take a close look at key stories that illustrate significant trends, from the rise of subscription models for both vehicle purchases and in-car transactions, to the woes facing disruptors in the used car space.
How hybrid shopping trends are impacting automotive retail
A slowdown in growth of online-only sales, mixed picture for marketplaces and the reception to some OEM subscription services show that like wider retail, automotive needs to strike the right balance between online and offline selling.
A year in web3: a reckoning for NFTs and the metaverse
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
A metaverse reality check: What role for brands?
Many companies are eager to explore investments in the metaverse, but what is the best way to go about this? We conclude our three-part series, ‘A metaverse reality check’, by looking closely at the practical considerations behind metaverse investment, and consider what some major brands have been doing in this space.
V-commerce: Will in-car payments be the next big thing for automotive?
When we think of digital transformation within the automotive industry, we tend to consider it in terms of the omni-channel buying experience – making it easier to buy a car online and at the dealership. But what about cars themselves becoming digital, and crucially, transactional platforms? In recent months, we have started to see vehicle […]
Marketing Automation Best Practice Guide
This best practice guide discusses the key benefits of marketing automation and provides advice on strategy and implementation. It covers the opportunities marketing automation offers businesses today, as well as what the future might hold.
Customer Journey Mapping Best Practice Guide
A best practice guide providing marketers with overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys.
