Digital Transformation Monthly – February 2020
A look at the most important transformation stories arising from sectors from food and drink and travel to retail and beauty.
The role for marketing in business transformation and the ‘customer backwards’ approach
The content of this briefing is reproduced from Econsultancy’s Change Management for Marketers Best Practice Guide, published November 2019 and written by Neil Perkin. The report is designed to provide marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. With […]
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How DAM systems can help companies drive digital transformation
Even the most well-known brands can be overwhelmed by the prospect (and the process) of digital transformation.
Digital Transformation Monthly: 2019 in Review
A special edition of Digital Transformation Monthly looking back at the digital transformation trends and developments that characterised 2019, from experiential retail to faltering fintechs, online grocery wars to the streaming services showdown.
Digital transformation: leadership purges are sometimes a necessary evil
American retailer Bed Bath & Beyond is in the headlines after its new CEO fired six C-suite executives.
Effective Leadership in the Digital Age
A report drawing on the Effective Leadership in the Digital Age research, which set out to answer one key question: what does it mean to be a ‘digital leader’ in the context of digital transformation?
Digital Transformation Monthly – December 2019
A look at the most important transformation stories arising from sectors from transport and travel to retail and FMCG.
Change Management for Marketers Webinar Resources 2019
A webinar offering practical advice to senior and mid-level marketers on how to best manage change processes and to understand the critical role that marketing can play in digital transformation.
Digital Transformation and the Role of Data
A report aimed at helping marketers better understand data within the wider scope of digital transformation and how data underpins businesses. It sets out why digital transformation is needed, the role of data, the DaaS model, data strategy frameworks and why transformation can fail.
How Chipotle is building a billion-dollar digital business
Several years ago, the future looked uncertain for American fast food chain Chipotle.
Digital Transformation Monthly – November 2019
A look at the most important transformation stories arising from sectors from retail and automotive to financial services, also taking a look at trends in digital transformation.
Neil Perkin on writing his new book, Agile Transformation
Neil Perkin is one of Econsultancy’s most experienced and thought leading consultants. Having just written his second book, Agile Transformation: Structures, Processes and Mindsets for the Digital Age, we caught up with him to ask a few questions about the nature of digital transformation. Why did you write the book? Digital transformation is front and […]