Gov.uk: the government’s website is “better than yours”
Russell Davies is the director of strategy at the Government Digital Service (GDS). He is a man from the government. He has some advice about the future of your organisation and its website.
Why should you take his advice? Because the website his team created for the government, Gov.uk, is “better than yours”
Yes that includes ours.
Russell Davies gave the final keynote talk at our Festival of Marketing last week and as difficult it is to remain journalistically detached from these sorts of things, I found his speech genuinely inspiring.
I’ll do my best to convey some of the insight from Davies’s talk here…