What is reactive marketing? And which brands do it well?
In a recent article, I identified reactive marketing as a growing content marketing trend for 2020, following its increased adoption by marketers over the last decade.
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How the BBC is setting the bar for creative outdoor advertising
Back in January 2016, the BBC launched its own in-house creative agency, BBC Creative, which now comprises over 150 staff.
Beware the effectiveness death spiral: Why creativity is still the cornerstone of digital
From reading Econsultancy’s recent Top 100 Digital Agencies report it’s clear that to some extent the industry is in good health, with a positive future outlook and strong growth.
Five unique travel marketing campaigns in 2019 that show a shift to emotional storytelling
In a time of heavy political and economic uncertainty, travel and tourism brands are using storytelling to promote destinations around the world.
How to maximise creativity within client-agency relationships
As a client, it’s often difficult to know how much freedom to grant your agency.
Brands from pharma to tech are betting big on documentaries to resonate with consumers
For years, brands have produced documentary content in an effort to engage their target audiences but a number of trends, including the growing popularity of documentaries, consumers who skip ads with abandon and a shortage of funding for documentary film-making, is changing the ways they employ them.
A day in the life of… co-founder of a tech CGI company
Tim Phillips is the co-founder of Artificial Artists, a new creative technology company providing CG content at scale for brands and agencies.
10 examples of great Airbnb marketing creative
Airbnb is a master of branding and tempting UX. We thought we’d round up some examples, from campaigns to webpages and even little bits of what one might call ‘micro UX’. It should be noted that not all of Airbnb’s creative efforts have gone smoothly (have a look at Floating World and Shell, the once-evicted […]
A day in the life of… Head of Innovation for Isobar India
Anadi Sah is the Head of Innovation – Creative & Technology at Isobar India.
10 brands that use illustration to stand out online
For so many brands with an online presence, it can be easy to overlook the importance of imagery when it comes to developing their voices and identities.
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How to create GIFs in Photoshop: A beginners’ guide for marketers
A short while ago, I wrote about 10 brands using beautifully creative GIFs to enhance the visibility and quality of their content. Many of these well-established brands have a fully-fledged design department working behind the scenes to create the polished examples I identified. If you’re working in a smaller company or start-up, you may not have considered generating branded GIFs as part of your content marketing strategy.
Great storytelling: Why your brand should be the supporting character, not the hero
According to a recent independent study sponsored by Prezi, 42% of respondents have become more selective in the content they consume. Furthermore, 66% of respondents consume content they didn’t expressly set out to find, even though 40% of consumers stated they feel bombarded by such content.