The makers of Candy Crush Saga and Puzzle & Dragons seem to have a winning formula that should be attractive to brands looking for a guarantee of success with games.
But is the creation of a successul game a science or an art?
Until recently, the development of marketing technologies has occurred at a high enough pace to preclude a new definition of marketing.
But now, we feel the new discipline can be defined in broad terms, with digital pervading pretty much everything you do as marketers.
Next week the Festival of Marketing debuts in the city of London, with conferences, events and parties all hung off the core tenets of Econsultancy’s Modern Marketing Manifesto. At the festival we’ll add the detail to the manifesto. Which brands are doing precisely what? And is it working? How have benchmarks moved?
If you haven’t seen the festival line-up, check out the website, and if you haven’t read our manifesto, check that out, too. We’ve had great feedback on our new definition of marketing, with many of you ‘signing’ in agreement by commenting on this post.
As part of this search for feedback, we recently surveyed around 700 Econsultancy users and assayed what level of agreement they show with the ‘pillars’ of the manifesto.
Although we had already incorporated your opinions into our draft, we wanted to find out how precisely the final treatise hits the nail on the head, or if indeed we’ve missed the nail and struck a thumb.
When the dust settles on all the current activity around technology and data, what will be left?
Creativity is the answer. But let us wind back a little.
Creativity is one of the core elements of our Modern Marketing Manifesto. It says “we believe we need creativity just as much as we need technology”.
However, most of the energy and activity currently is directed towards data and technology.
Here’s a quick look at some search terms and paid ads ahead of Father’s Day.
Some ads were optimised but dry, others made me laugh unintentionally, and some targeted the longer tail.
With only a week to go before the opening gala of Integrated Marketing Week in New York (June 10th – 13th) we’re finishing up our posts talking about some of the preliminary findings from the report that’s premiering at the event.
Today: the top seven challenges to integration (and how success means going back to the creative drawing board.)
Point eight of Econsultancy’s Modern Marketing Manifesto (#MoMaMa) regards creative.
Last month, Nesta published its ‘Manifesto for the Creative Economy’, so let’s take a look through this impressive publication and see where Nesta thinks we’re at.
Content Marketing is the new buzzword. And as with buzzwords, every agency is trying to capture a slice of the action – but this means they all have their own definitions. Which leads to confusion.
Naturally SEOs were the first to jump on Content Marketing as content and links are so intrinsically linked to success, but there’s a lot more to it than SEO.
So to try and ease this confusion I spoke to our resident SEO specialist, David Freeman and we came up with this advice.
Want to get the best from your design studio?
Whether they’re newly hired or long-standing partners, here are five top tips, based on 15 years of agency-side experience, that will get you results, rapport and respect (and possibly even access to their stash of brightly-coloured confectionery).