Online community is dying, and generative AI won’t save us
When people have a question, whether it’s about a hobby or a product recommendation, they often want to hear from other human beings – not content marketing, or worse, a banal AI.
Healthcare and generative AI: What are the emerging use cases?
From summarising consultations to diagnosis and drug discovery, we look at some emerging generative AI solutions in the sector.
Travel: How OTAs are adding generative AI to test the future of trip planning
Online travel agencies and startups are integrating with ChatGPT and Bard to enhance the travel planning (and potentially booking) experience, in an industry that still contains plenty of legacy technology.
Chatbot evolution: Intercom and Yext on moving beyond human-in-the-loop customer service
While many businesses make use of online chatbots, the experience of conversing with one can be frustrating, particularly in a customer support context. Fergal Reid, Senior Director of Machine Learning at Intercom, and Nico Beukes, Managing Director at Yext, talk about the chatbots they are testing with generative AI and how they guard against errors.
Customer service and generative AI: a uniquely transformational moment for the industry
Software company Intercom has been implementing generative AI in its customer support toolset. VP Customer Support Declan Ivory speaks to Econsultancy about what the tech means for the industry, from agent support and QA, to customer-facing bots and new human roles.
‘AI-powered’ search is off to a problematic start. Can Google and Bing fix it?
Google and Microsoft are racing to be the first to launch generative AI chat in search, with release announcements coming within days of one another. However, the problems are already beginning to show. What are they, and how could they be addressed?
A year in generative AI: sorting the potential from the hype
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
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Does ChatGPT really pose a threat to search engines?
OpenAI’s ChatGPT has gone viral, with many claiming that this sophisticated chatbot could displace Google. But how well does it really perform as a search engine?
The ethics of AI writing and the need for a ‘human in the loop’
With AI-generated writing, imagery and even video becoming available in increasingly high quality, how can marketers ensure responsible use of these tools? ContentBot founder Nick Duncan talks AI, ethics, and the need for a “human in the loop”.