I know that writing about the PESO model can seem a little retro. As useful as PESO is for marketing comms and PR professionals, it was coined in 2014 and you don’t see it mentioned as frequently any more, as maybe it’s just become part of the furniture now we’re all used to new media. […]
As people across the world acclimatise to a life indoors, many are returning to, or picking up, video games as a method of escapism.
According to a survey conducted by the American Association of Advertising Agencies (4As) on March 18, 43% of consumers find it reassuring to hear from brands they “know and trust” as COVID-19 pandemic spreads. And 40% want to know how companies are responding to the coronavirus pandemic, compared to just 15% who say they do […]
Matt Phillips is founder & MD of PPR, a virtual PR agency specialist in growing challenger brands in the media technology & marketing services sectors. We asked him lots of questions about what a day in PR looks like. He had plenty to say… Please describe your job: What do you do? Matt Phillips: We’re […]
Florian Hohenauer is Managing Director Strategy for Hotwire in Germany. We spend a day in his life and talk everything from Neil Gaiman to quantum physics and even a bit of PR. You can find Florian on LinkedIn here. Let’s get into it… Please describe your job: What do you do? Florian Hohenauer: I help […]
Jodie Harris is Head of Content and Digital PR at MediaVision, a London-based integrated digital marketing agency.
Brendon Craigie is the co-founder and managing partner of Tyto, a pan-European PR agency.
Forget Hilton or Marriott, there’s another hotel that’s being touted as the place to stay this summer, and it’s not from a brand you would expect.
We recently included Greggs in a listicle of 18 brands with brilliant digital strategies.
What is an outreach manager?
Tom Berry is CEO of Chameleon – the Best PR Agency to Work for in the UK and EMEA Technology Consultancy of the Year 2018.
Word of mouth is the aim of any PR stunt, with many big brands using the approach as an alternative to expensive digital ads and large-scale marketing campaigns.