The US video games market generated $30.4bn in 2016, making it a record year for the industry.
Interestingly, the female demographic contributed to a large proportion of this spend, with the ESA (Entertainment Software Association) recently reporting that 40% of all gamers are now women.
The average person reportedly spends nearly two hours on social media every day.
Alongside funny videos and influencer content, memes are a common currency on social and a huge part of internet culture.
The internet is full of all sorts of reports and posts which aim to help brands with their content marketing.
From your ‘spirit animal’ to what you spread on your toast in the morning – some brands probably know more about you than your closest mates.
How, exactly?
It’s proving to be a pretty good year for British retailer Ted Baker. The brand has just announced a 14% increase in half-year revenues, as well as an impressive 43.8% rise in ecommerce sales.
It’s not just the UK that’s been loving Ted Baker either. Sales in the US increased 18%, while sales in Asia rose nearly 30%.
Last month, fast-fashion retailer Boohoo announced that it would be launching a new beauty range.
With products starting from as little as £4, Boohoo Cosmetics is designed to offer consumers an alternative to high-end beauty.
After years of discussion, debate, speculation and some small moves in this direction, Twitter announced yesterday that it will be testing an expanded 280-character limit for some users for English, Spanish, Portuguese and French tweets.
The philosopher of science Paul Feyerabend famously wrote that “the only principle that does not inhibit progress is: anything goes.”
With a record number of people being accepted into university in the UK last year, more and more brands are starting to realise the potential of students as both a key target market and as a marketing tool in their own right.
Newsjacking, or agile marketing as it can also be known, is a tricky thing to get right.
While Oreo succeeded in 2013 – cleverly capitalising on the infamous Superbowl blackout – other brands that followed suit were called out for lazily jumping on the bandwagon.
I recently put together a round-up of great content marketing examples from beauty brands. Birchbox stood out as one of the best, effectively using its online magazine to help customers make the most of their monthly subscription box.
But how exactly does Birchbox create and execute its content strategy across all its digital channels?
Lush isn’t one of those places you suddenly decide to pop in to for some bubble bath.
It seems you’re either a Lush devotee, or you tend to give its (rather odoriferous stores) a wide berth. As someone who falls in the latter category, I felt like a bit like a fish out of water at the Lush Creative Showcase this week.