Aviva drives £3.2m in donations through micro and mid-tier influencer partnerships
The insurance giant worked with Speed Communications to promote its support for projects addressing the cost-of-living crisis
Scope’s UX chief on accessibility: it has to be “baked in from the start”
For businesses, accessibility is far too often an afterthought in website design and optimisation. What happens when an organisation treats accessibility like user experience, and builds a transformation around it from the word ‘go’?
Social Media Bundle
A collection of best practice guides containing actionable, real-world insights, frameworks and practical advice to help both B2C and B2B businesses develop and improve their social media strategy and performance.
User Experience and Interaction Design
This guide to user experience (UX) and interaction design equips readers with the knowledge, tools and techniques they need to deliver great user experiences and design products that people like to use.
The Fundamentals of Marketing Measurement and Analytics
A guide covering approaches to marketing measurement and analysis, also looking at how businesses can tailor their measurement strategies to their available data maturity and resource, and reviewing some of the common tools used by businesses in data analysis.
Accessibility specialist Elisabeth Ward on disability in digital and the impact of the pandemic
On day two of Econsultancy Live: ‘What’s next for CX?’, Elisabeth Ward, accessibility expert at Scope, speaking to Econsultancy Editor Ben Davis, gave an overview of disability in digital including how the pandemic has in some cases exacerbated accessibility issues.
