IBM iX uses design techniques to solve complex business challenges. It focuses on the user to help clients deliver exceptional digital experiences, leveraging the world’s best technology.

The agency partners with ambitious leaders to imagine the businesses of the future, then builds them, focusing on design transformations to put businesses at the forefront of the digital age. Combining analytics with design and development, IBM iX aims to create authentic interactions for business impact.

“Human beings are at the heart of everything that we design and build,” the agency says. “We [don’t just draw] pretty pictures; [we create] real stuff that ends up in the hands of real people. Everything we do is based on some sort of insight from the people we are designing for.”

In the last 12 months, IBM iX has won the DADI Award for Best Use of AI/Machine Learning and was named as Salesforce’s number 1 partner. Its personnel have also been recognised for their work: Debbie Vavangas won the FDM everywoman in Technology Leader of the Year, Alison Clark was named as one of the BIMA 100 and Lucy Marsden was highly commended in the Young Consultant of the Year.