What are the key skills marketing teams need in 2022, and how can they find or develop them?
MD of Xeim Engage, Richard Robinson looks at the state of the digital skills gap in marketing post-Covid-19, including the most in-demand job roles.
He talks skills and capabilities with a panel of experts including:
- Anne Price, Director, Global Marketing Capabilities at UPS;
- Tony Miller, VP Growth and Performance Marketing at WW;
- Paul Duxbury, Programme Director, Repeatable Growth Model and Marketing Capability at GSK;
- and Emily Latham, Head of Digital Marketing and Martech at Channel 4.