Unilever doubles new customers of its Algida ice cream brand with personalised advertising
Partnering with Mindshare, the food manufacturer customised video content to 32 consumer segments in Turkey, to increase consideration and sales.
Lovehoney tests attribution models to best understand complex customer journeys
The adult ecommerce store worked with digital agency Yard to run a geo-split test of the Cubed vs Google attribution models to optimise campaign spend.
Kodiak Cakes uses customer personas to drive 48% sales uplift
The US-based food brand worked with Goodway Group to break into the competitive snacking category with data-driven personas which targeted its audience needs and bypassed pain points.
Lavazza Professional personalised ad campaign increases leads by 61%
The retailer of ‘coffee shop quality’ at the workplace partnered with Circus PPC, who utilised LinkedIn profile targeting to develop personalised ads.
HEINEKEN USA bolsters first-party data strategy to optimise customer relationships strategy
The beer brand used BlueConic to shift from third-party to first-party data and increased its target audience database by 250%
Pepsi Black increases sales in China with virtual pop group partnership
Partnering with Mindshare, the soft drink brand updated its traditional, offline music influencer marketing strategy to engage with young consumers via a social media marketing campaign.
Mattress Online’s Paid Search campaign drives 144% revenue uplift
The ecommerce site partnered with Evolved Search to launch an agile, digital advertising campaign that increased customers, sales and profitability.
Tesco Mobile increases organic traffic and sales by streamlining search strategy
Working with QueryClick and Merkle, the telecoms provider optomised its organic and paid search performance and spend by analysing how and when brand bidding could be switched off. This case study won the search marketing category in the 2021 Marketing Week Masters awards.
Luxury jeweller overhauls its SEO strategy to boost rankings and income
ROX partnered with Yard to research competitors’ keyword performance then optimised its site and search marketing against those insights.
Dove boosts brand awareness in purpose-led social media campaign for breast cancer
The Unilever brand partnered with Mindshare to educate Snapchat users about self-checking via an AR body map filter.
Doors ecommerce site increases revenue with Natural Language Processing focused search strategy
Express Doors Direct worked with Boom Online to optimise its site content along wider context and user sentiment search principles.
AB InBev’s dating advice content series increases sales and market share for its alcoholic seltzer brand
The alcohol and drinks manufacturer worked with Oh My! to create a shareable video content series for its mike’s Hard Seltzer brand which amplified awareness beyond its limited budget.