Audience segmentation increases Verizon’s US sales during promotional periods
The network operator’s behaviour-based data-modelling allowed it to serve hyper-personalised messages to customers who were most likely to convert during key campaigns
Virgin Media achieves 95% positive brand sentiment with ‘hijacked’ influencer campaign
The UK broadband company worked with VCCP to insert its highland cow campaign character into social media videos
EE drives signups for its PhoneSmart safety campaign with influencer marketing
The telecommunications company worked with digital agency Essence for a social media campaign which was based around authentic, credible content.
Telecommunications provider revises data strategy to boost sales from online advertising
Zain used SegmentStream to produce real-time data models of customers most likely to convert, then used this data to optimise its Google Performance Max campaigns
National Broadband Ireland boosts leads with targeted use of Google Discovery
When email sign-up rates fell below the 15% penetration benchmark in three areas, NBI worked with digital agency Core to utilise a location-based overlay to target in-market or affinity audiences in those locations resulting in a 734% increase in leads.
Business answering service drives higher value leads for less cost with paid search
Moneypenny used automation to optimise its keyword and bidding strategy at scale, leading to savings despite rising PPC costs
Telco software company’s ‘test and learn’ personalisation strategy increases customer engagement
Viber worked with Braze to analyse and optimise personalised in-app messages to international audiences depending on their engagement levels and country
Mobile UK’s content campaign shifts 5G attitudes
The telecommunications trade association worked with Purplefish to create research-based, jargon-free content which drove a positive uplift in attitudes to 5G mobile network technology.
Tesco Mobile increases organic traffic and sales by streamlining search strategy
Working with QueryClick and Merkle, the telecoms provider optomised its organic and paid search performance and spend by analysing how and when brand bidding could be switched off. This case study won the search marketing category in the 2021 Marketing Week Masters awards.
Market research company increases response rates by 236% with mobile data API
AfriSight partnered with Reloadly to drive engagement via an Application Programming Interface (API) which optimises survey completion and incentivises users with mobile data rewards.
Octopus Group
We are a B2B marketing agency for technology brands. Our unique position in the marketplace is cemented by our Brand To Sales approach. We care deeply about helping clients win in their markets. Highlights from our last 12 months include winning best Tech agency at the PRMoment awards and Best B2B Brand Campaign for Small […]
Torpedo
Torpedo is a B2B creative agency. We give brands the creative firepower to stand out and be seen. The agency blends insight, strategy, design, UX and technology to deliver multi-channel B2B marketing campaigns, content and digital experiences. Torpedo believes that creativity is essential for success. In a world of data and technology, creativity in thinking, […]