Based on our flagship annual trends report for 2020 and other research, Econsultancy’s Digital Trends Webinar for February 2020 looks at key trends from our research. Every year our founder, Ashley Friedlein, picks out the digital and marketing trends which he believes will shape the industry and thinking in the year ahead. This year he also looks at the decade ahead and the webinar will touch on key themes emerging.
Agenda points for this session:
- The webinar will look at the most significant digital-related forces that will drive marketing and customer experience strategies in the short to medium term
- We’ll examine what companies are prioritising, ask what they might be missing and look at the greatest challenges facing their marketers
- Look at what we think are the five broad terms from 2020-2030:
- In search of trust
- Humane tech
- Personalisation 2.0
- Everything-as-a-service
- Ecommerce and the environment
Reports Referenced
- Experience Index: 2020 Digital Trends
- How Marketers Learn
- Skills of the Modern Marketer
- A Guide to the Modern Marketing Model (M3) and Organisational Structures
- Customer Journey Mapping Best Practice Guide
- Learning from Digital Disruptors
- Change Management for Marketers Best Practice Guide
- Leadership in the Digital Age
- Developing Future Strategy: Long-term Thinking for Marketers
- Harnessing the Power of Personalisation
- Trust, Transparency and Brand Safety
- Digital transformation and the Role of Data
- User Experience and Interaction Design for Mobile and Web
- Digital Shift
- Ashley Friedlein’s Marketing & Digital Trends for 2020 to 2030