At Think Summit Europe, Movable Ink CEO Vivek Sharma shared how an ensemble approach to AI models can address the personalisation challenge in CRM, and how AI-as-co-pilot enables marketers to put customer over campaign.
Nick Cowling, Head of Performance at Everybody Agency, tells us how healthcare and pharmaceutical marketers may mitigate for the deprecation of third-party cookies in their heavily regulated sector.
The NHS official app has been widely downloaded by patients, but a new digital transformation report from the Health and Social Care Committee asserts that more needs to be done to convince users of its value.
Digital needs to be “understood as a thread that runs throughout healthcare, not as a specialist skill set that is only relevant to some staff and occupations,” according to the report from The Health and Social Care Committee.
The professional body partnered with Cantarus to improve the overall user experience for its large international audience
SKIN111 Clinic partnered with Home of Performance for a health industry-compliant remarketing strategy that targeted relevant local audiences
Wild Nutrition partnered with Bound to Prosper to position itself as a perimenopause expert, to increase brand relevancy and engagement
How Johns Hopkins Medicine adapted its content strategy in the Covid-19 pandemic
To cater for rising public interest in Covid-19, Johns Hopkins Medicine quickly developed a search and content strategy early in 2020, changing the way it worked with experts across the organisation to make the most of its content architecture.
Why data security needs to be “baked in” to healthcare to earn consumer trust
The digital transformation of healthcare has been progressing at pace since the onset of the coronavirus pandemic; but in the midst of rapid innovation, earning the trust of consumers is still vital.