Healthcare and Pharmaceutical

The latest marketing best practice, trends, case studies and statistics on the healthcare and pharmaceutical sector


Case Studies

B2B Content Marketing Best Practice Guide

This report looks at all stages of the content marketing process which, when executed effectively, can be a powerful engagement tool and convey brand purpose and brand story in a credible and authentic way. The report offers best practice advice from experts in the field.

Ecommerce Best Practice Guide

Econsultancy’s Ecommerce Best Practice Guide lays out a comprehensive blueprint for businesses looking to update their existing ecommerce offering or develop a new proposition. The report gives in-depth guidance on strategy and operations, generating demand, converting demand and measurement in ecommerce.

How Johns Hopkins Medicine adapted its content strategy in the Covid-19 pandemic

To cater for rising public interest in Covid-19, Johns Hopkins Medicine quickly developed a search and content strategy early in 2020, changing the way it worked with experts across the organisation to make the most of its content architecture.

Data and Analytics - Econsultancy's Internet Statistics Database

Why data security needs to be “baked in” to healthcare to earn consumer trust

 ‌ The digital transformation of healthcare has been progressing at pace since the onset of the coronavirus pandemic; but in the midst of rapid innovation, earning the trust of consumers is still vital.

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