Ayima’s approach is driven by the skill and initiative of our team. We achieve the closest integration possible for our clients across SEO, paid media and analytics. Continuous development of our in-house tools, technology and people enables us to develop cross-channel strategies that deliver measurable results and ROI for clients.

Our main drivers are collaboration, innovation and passion. Our tools and technology, teamed with our creativity, make us who we are. The pride we take in our work and our fully collaborative approach enables us to deliver exceptional results for our clients.

Teams in Ayima operate seamlessly with a client-first approach. It’s a cliché to say we’re channel agnostic – but we are; to the point where our search solutions fully encompass both paid and organic. We’ve grown the size of our development team through 2019 so that we can focus on further developing our already industry-leading tools to take full advantage of a whole-search strategy.

This year’s highlights include acquiring and integrating digital analytics specialists LeapThree’s team and clients into Ayima, launching our North American paid media team, continuing to deliver outstanding training courses through Ayima Insights Training and moving our stock listing from Aktietorget to Nasdaq First North.

A key focus for next year is the continued integration of data into all of our thinking following the acquisition of LeapThree. We will continue to present our clients not only with a far greater granular insight into what drives performance, but also a clear path of the steps that they need to take to reach data maturity within their organisation and get the most out of the data that they collect and report on. By combining data with our and their knowledge and experience of the market and customers, the decisions and actions being taken are smarter, leading to better results and clients making more profits.

Ayima’s data-led approach and our passion for developing our own in-house tools, with a focus on artificial intelligence and machine learning, enables our teams across all the services offered to view activity holistically and optimise and change focus where required.