Retail media is evolving into a solution that can address the whole funnel – not just the bottom bit where a sale is made. What might this look like in 2024, and what are the implications for privacy?
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At last month’s Festival of Marketing, the John Lewis Partnership’s Michael Cato and Quintessentially’s Cathrine Levandowski discussed their current use of AI and the opportunity in the generative space.
Wunderman Thompson’s Hugh Fletcher and Fruugo’s Tony Preedy give their thoughts on what to expect from Black Friday 2023, why discounting isn’t always the best tactic, and why having a social media strategy is vital.
Speaking at Think Summit Europe, Boden’s Rachael Thornton discussed the brand’s email strategy, revealing that personalised content can generate a 30% uplift in conversion rate.
Digital Transformation Monthly: The Rise of Retail Media Networks
This special edition of Digital Transformation Monthly looks at the rise of retail media networks and the conditions that have led to their growing appeal, featuring key stories from individual retailers.
Digital Shift Q3 2022 Chapter 3 – State-of-the-Art Retail
This chapter considers the implications of the latest developments in retail, including ‘quick fix’ drone deliveries, the idea of Amazon-as-a-service and the launch of the first retail media network in the hospitality sector.
JYSK worked with DEPT® to combine offline and online consumer behaviour data in a test-and-learn approach
The retailer partnered with McCann Manchester for a meal-solutions campaign which drove UK consumer trust in a competitive climate
UK-based Le Chameau worked with Tom&Co to personalise its online experience