‘Human involvement is fundamental’: Marketing and generative AI in 2024
We spoke to a roster of experts about generative AI in 2024, how to balance innovation with potential risks, and the future of human involvement.
Articles on tech, media and telecoms
‘Product management for humans’: the BBC’s Em Ledger on meeting user needs
Ledger, executive product manager (sign-in, registration, verification and platforms), shares her approach to the discipline, including experiments with iPlayer, the value of a product roadmap, and the foundations of accessibility.
‘Your competitive advantage is your people’: Sky’s Dave Stratton on how training has reignited the marketing function
Stratton spoke at the Festival of Marketing about the impact of Sky’s marketing training program on happiness, engagement and effectiveness.
How can organisations make sure employees are committed to internal training?
With news that workers at Slack have been given a week off to earn ‘Ranger status’ on Salesforce’s internal training platform, how can companies make sure their staff are committed to upskilling programmes?
The paid social landscape: from TikTok growth to AI-powered buying
Paid social media strategies have continued to evolve in the past couple of years, reflecting a mix of technological advancements, shifting consumer behaviour, and the need to stand out in an increasingly crowded online space. But what is impacting the market now? From the continuation of a volatile digital ad market to new platform […]
Beyond the hype, what should we expect from Threads?
Will Threads build on its impressive early download numbers and rival Twitter? We ask some media experts for their views on the medium term and what it means for brands.
30% of people say social media their main way of getting news, just 22% say websites and apps: report
More people are getting their online news from social media than direct access via websites and apps. This is according to a new report by Reuters Institute, which found that 30% of respondents say that social media is the main way they come across news, versus 22% who access it directly. Reuters notes stark differences […]
A day in the life of… Bedir Aydemir, Director of Data at The Sun
Bedir Aydemir is Director of Data at The Sun. We chatted with Bedir to find out more about his role. We also delve into The Sun’s data strategy, industry challenges, and the future of the advertising ecosystem. Tell me about your role… What does a typical day look like for you? The Sun is the […]
Internet Statistics Compendium: Technology, Media and Telecommunications
A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.
Digital Shift on tech, media and telecoms
