Developing a Data-Driven Strategy

Chapter 4 of the Data-Driven Marketing Best Practice Guide

The chapter outlines the crucial elements that can underpin an effective data-driven marketing process.

20 minute read

Developing an effective data-driven strategy depends on a number of important factors. This chapter covers:

Standards and frameworks: How to develop common standards and frameworks to guide and inform the execution.

Data systems: The key differences between CDP, CRM and DMP and the unique value they each can bring to data-driven strategies.

Data governance: How marketers should approach data governance to ensure they are utilising data well.