Accenture Interactive is a new breed of agency. It has been custom designed from the ground up to help its clients create and deliver the best experiences on the planet. It describes itself as part creative agency, part business consultancy and part technology powerhouse, a formula that is driving its growth.

The agency helps the world’s leading brands transform their experience across the entire customer journey at speed and at scale. Through its connected offerings in design, marketing, content and commerce, it creates new ways to win in today’s experience-led economy.

It has never been harder, or more exciting to be a CMO, the agency says, before adding that there is a well-documented gap between brand promise and consumer expectation – Accenture Interactive cares about helping CMOs close this gap, as well as creating new ways to win through relevant and human experiences.

In the last 12 months, Accenture Interactive has continued to expand its client value proposition – creative innovation – by acquiring Rothco and Karmarama and opening Interactive Studios in London and Dublin. It has also extended capabilities and service offerings with the launch of programmatic services and interactive operations and acquired new talent with joiners such as Nikki Mendonça and Amir Malik.