How to maximise creativity within client-agency relationships
As a client, it’s often difficult to know how much freedom to grant your agency.
As a client, it’s often difficult to know how much freedom to grant your agency.
I recently wrote a blog post that drew upon my eye-opening experience when I went client-side after a long(ish) career in agencies.
Kimi Gilbert is Training & Development Director at new business consultancy The Future Factory. She manages a team of five people who are undertaking lead generation for five different agencies.
Companies around the world will spend over half a trillion dollars on media this year, but according to the ID Comms 2019 Media Thinking report, advertisers largely see media as a cost to their businesses rather than an investment for growth, believe media is a “complex headache”, and view their agencies as commodity vendors.
Pip Hulbert is CEO of Wunderman Thompson UK, a creative, data, and technology agency of some renown.
I’ve laughed at this cartoon for years. It was originally created by Gary Larson of The Far Side and captioned “The four personality types” – the job titles were added later. But they so beautifully demonstrate the perceptions that we have about each other, clients included.
Jonathan Goodman joined LIDA in 2010 and became Managing Director in 2014, when LIDA earned the title of Campaign Agency of the Year.
We’re hitting the agency world again today, meeting the founder and CEO of a content marketing agency. Dan Andrews tells us about life at the tree. (Remember, if you want to take part in this feature, get in touch.) Please describe your job: what do you do? Dan Andrews: I’m the founder and CEO of […]
Last year, my young family and I relocated from Brighton to the Leicestershire countryside.
Katherine Sale is Director of Operations at Croud London, a global digital marketing agency with the world’s first crowd-sourced network of digital experts. We caught up with Sale as part of our ‘Day in the Life’ column to find out what life at Croud is like and what her job entails. If you would like […]
This week we pay a visit to Zehner, the LA-headquartered creative digital agency, and speak to Matthew Zehner, eponymous Founder and CEO. From the benefits of hiring smart people to starting the day early and having a decisive attitude, Zehner tells us what a typical day looks like in his role. And remember, if you’d […]
With brands such as Nestle, Betway and Pepsico recently taking advertising matters into their own hands and making the move to in-house, the current trend is unlikely to wane.