When it comes to customer experience, expectations are at an all-time high. With the arrival – and subsequent success – of big players like Spotify, Uber and Airbnb, businesses around the world are racing to match the speed, dynamism and customer-centricity of these digital giants.
It’s not always enough to trust in the process of design sprints. They push people to shift their mindsets, change their behaviours and deal with awkward situations. A solid process alone just won’t cut it.
You need to put people’s needs at the heart of the process. That’s the only way to get the full and lasting benefit of a design sprint.
More than ever, customers expect better experiences when interacting with businesses.
Digital has changed the connection between people and business, transforming existing commercial models and creating disruption.