Summary Online privacy regulations are increasingly reducing marketers’ access to third party data. Global cyber-security company F5 therefore wanted to future-proof its online audience engagement and digital advertising strategy by optimising its approach to first-party data. However, the company was focusing its data analysis on online first-party data and ignoring offline customer data, which meant […]
Nordson DAGE partnered with Receptional to review its paid search processes then adopt a more granular approach which drove more leads at less cost across 34 markets.
The online survey tool partnered with PMG to overhaul and automate its B2B paid search data processing, to be able to target and engage more profitable audiences.
US-based Palo Alto Networks partnered with PMG to hyper-segment its IT professional audience then engage them with informative content based around individual needs.
Summary Intergenerational Financial Planning (IGP) is an increasingly essential part of the financial adviser offering. Leading savings and investment company Prudential, part of M&G plc, was therefore keen to enhance and showcase its IGP expertise. Working with financial services marketing agency Teamspirit, Prudential undertook an industry content audit then used those insights to create an […]
IMSM worked with Launch to review, clean up and optimise its data management, which subsequently helped increase sales leads by 65% in a paid search campaign across seven markets.
HB Reavis partnered with Isoline Communications to engage its C-suite audience with topical, research-led content.
The accountancy software company partnering with Yard to identify and prioritise the optimisation of its most valuable web pages in real-time.
The pharma company identified and analysed the online behaviour of healthcare professionals to encourage them to recommend the dental brand Listerine.
Nutanix worked with digital agency Receptional to reach its niche audience more effectively via a LinkedIn advertising campaign whose targeting approach delivered more sales leads at less cost.
The US-based HR consultancy undertook in-depth research to overhaul its sales and marketing strategy, delivering higher revenue and customer engagement in a competitive marketplace.
VidMob’s Intelligent Creative platform used AI analysis of advertising creatives to optimise campaigns, leading to a 26% uplift in Ads Quality Ranking.