Part of Econsultancy’s series of Email Marketing Best Practice Guides, this report explains how to set up an effective testing programme that delivers meaningful campaign-level insights as well as serving broader business goals.
Best Practice Guides
Econsultancy’s Best Practice Guides are extensive how-to reports authored by and featuring industry specialists from brands, agencies and technology companies.
Econsultancy’s Trends Reports are based on in-depth surveys of senior marketers and digital professionals, and cover topics from customer experience to digital transformation.
Quick Guides offer condensed versions of our Best Practice Guides for marketers short on time.