Three things I love about AS Roma’s social media activity
Even if you are not a sports fan, Italian football club AS Roma’s social media accounts deserve attention.
Charles Wade
Does Puma’s new NYC flagship store deliver on its experiential retail promise?
Increasingly it seems like New York’s Fifth Avenue is becoming the destination for sneaker brands, and, following Adidas and Nike, the latest resident is Puma, which has opened its first US flagship at number 609.
Diesel’s new loyalty scheme makes everybody an influencer
The cost of customer acquisition for retailers has been steadily rising for some time. This, alongside increased competition, has made it expensive to attract new consumers. The spiralling costs have been caused by diversification of channels – once seen as an unrivalled opportunity to reach a wider audience, in reality it has caused marketing dollars to be thinly spread – and the cost of advertising across platforms from Google to affiliates is increasing, often prohibitively so.
Nike’s new NYC store raises the bar for customized shopping experiences
Nike’s latest flagship store has arrived on New York’s Fifth Avenue, and with it comes a glimpse into the future of retail. An oft-trotted expression maybe, but the ‘Nike House of Innovation 000’ (its official title) is deserving.
Google’s new “Hardware” store is forging bonds with shoppers
This year, for the third year in a row, Google has opened up physical pop-up stores in a bid to encourage consumers to connect with its products in new ways. Named “Google Hardware”, the two pop-ups opened up in New York and Chicago on October 18, and will be around until December 31.
Was the World Cup a scoreless draw for Nike, Adidas & Puma?
As any fan of soccer – or communications – will attest to, the World Cup traditionally delivers memorable campaigns.
Nike often leads the way with epic adverts such as ‘The Secret Tournament’ (players battling in a cage on a disused tanker) or the immense ‘Write The Future’ (a ‘sliding doors’ ad which features Wayne Rooney living in a caravan). Both managed to balance deification and anticipation with a sense of humour.
Three reasons to admire Glossier: The best online beauty brand you’ve never heard of
Little-known internationally, Glossier is becoming quite the cult favourite in the US.
A relatively late entrant into the crowded beauty sector, its rise has been meteoric – last August a Buzzfeed article revealed projected growth of 600% in 2016, with up to 30,000 people on product wait-lists.
Customer experience in Amazon’s New York book store: Why not just buy it online?
The first and overwhelming impression when visiting Amazon’s first New York location is that of familiarity.
The look and feel, wooden shelves with white on black signage just above is reminiscent of the British retailer Waterstones, which operates in the same sector. Further, second-tier typography, this time white on royal blue, has shades of WHSmith, another old-hand.
Why has wearable tech failed to catch on?
The world has been waiting for wearable technology to fulfil its potential since 2014. So what is causing the delay?
How smartphone apps & personal data might reduce the cost of healthcare products
In 2016 Statista reported that in the US alone 54m users interact with the top 10 healthcare apps each month.
Financial institutions need to act fast to avoid being outflanked by tech giants
A recent Accenture report found that one in three people would move their banking to Google, Amazon, or Facebook if those companies offered services.
This echoes JWT Intelligence’s prediction that Financial Technology (fintech) will become the primary reformer within retail banking, largely because new entrants offer a gateway into a world so encumbered by process and rigid operating hours that it can often appear inflexible to a generation that expects instant search results and deliveries within an hour.