Quick Guides

Quick Guides offer condensed versions of our Best Practice Guides for marketers short on time.
Stop by every month for a Quick Guide on a new subject.

Latest Quick Guides

Quick Guide to Why Email Still Matters

Email marketing is a vital channel for marketers, enabling direct, personalised and highly effective communications between a brand and its customers. This quick guide discusses the business case for email marketing and the technology that is reshaping how it is carried out.

Content Strategy Quick Guides

Quick Guide to Online Video

This quick guide looks at the power of video as a marketing tool and outlines the key considerations for creating a video strategy, from setting objectives and defining the audience to content planning and distribution.

Quick Guide to Brand Purpose

This quick guide provides advice for businesses seeking to define or rework their brand purpose. It looks at why brand purpose has become a vital component of modern marketing, and why integrating and communicating it effectively can help win customer loyalty and increase employee satisfaction and retention.

Customer Experience Quick Guides

Quick Guide to Marketing Automation

This quick guide looks at the business benefits of marketing automation, including the ability to deliver personalised, omnichannel experiences to customers and improve acquisition, engagement and retention. It provides an overview of the main features offered by marketing automation platforms, and the key steps to successful implementation.

Data and Analytics Quick Guides

Quick Guide to Marketing Automation

This quick guide looks at the business benefits of marketing automation, including the ability to deliver personalised, omnichannel experiences to customers and improve acquisition, engagement and retention. It provides an overview of the main features offered by marketing automation platforms, and the key steps to successful implementation.

Ecommerce Quick Guides

Quick Guide to Direct-to-Consumer (DTC)

This quick guide looks at the evolution of the direct-to-consumer (DTC) model and the opportunities for both startup and legacy brands. It provides frameworks, strategic considerations and guidance for traditional brands seeking new routes to market.

People and Skills Quick Guides

Social Media Quick Guides

Quick Guide to B2B Social Selling Strategy

This quick guide covers the benefits and opportunities for brands in B2B social selling, looking at the key steps for planning a social selling strategy, evaluating the main social platforms and giving advice on empowering employees and measuring success.

Strategy Quick Guides

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