The best social stories & campaigns from March 2019
We’re already a quarter of the way through 2019 and the social activity keeps coming in.
The best social stories & campaigns from November 2018
As the saying goes, all good things come to those who wait, so let’s get into the (later-than-usual) best social media stories and campaigns from November – including Spotify, GambleAware, #Dynasties, Vine 2.0 and more.
The best social stories & campaigns from September 2018
Here are your social media campaign highlights from September 2018 – featuring Snapchat, Diesel, Toyota and more.
Why retailers should create product landing pages for their shoppable social posts
In certain product categories, such as fashion and beauty, consumers are increasingly discovering new products through social platforms like Instagram, Snapchat and Pinterest.
To capitalize on this, these platforms have been rolling out so-called “shoppable experiences.” Instagram’s shoppable posts format, for instance, allows retailers to tag products in their Instagram posts and link them to their websites.
Study finds very few influencers disclose affiliate marketing on YouTube and Pinterest
Despite the fact that the Federal Trade Commission (FTC) began requiring affiliate disclosures in 2013, a new study conducted by researchers at Princeton University has found that very few influencers on YouTube and Pinterest are disclosing affiliate links.
Ebay becomes latest ecommerce brand to offer visual search
Ecommerce pioneer eBay doesn’t make headlines nearly as often as peers like Amazon, which appears well on its way to taking over the world, but that doesn’t mean that eBay isn’t trying to rekindle growth through innovation.
Case in point: on Wednesday, the company, which had already applied visual search to its Motors app, announced broad new image recognition features for its mobile apps which allow users to “use pictures instead of words to search eBay’s 1.1 billion listings.”
Six consumer brands with picture-perfect Pinterest strategies
While Instagram and Facebook might be the first port of call for brands on social media, Pinterest is certainly one platform to watch.
Last month Pinterest was valued at $12.3bn, and it’s predicted to generate more than $500m in revenue by the end of this year. This is mainly thanks to the platform’s growing potential for advertising, with new visual discovery tools and shoppable content driving interest. In turn, many brands are also starting to take the platform more seriously.
What marketers need to know about Pinterest’s new search ads
Pinterest has proven to be a revenue-driver for retailers, and for that reason, it has been made an important part of digital marketing strategy for many brands, including ASOS and Made.com.
Now, marketers will have even more opportunities to reach consumers on Pinterest thanks to the launch of search ads on the popular service.
The rise of Amazon’s private labels shows the perils of not owning your data & customers
Some Amazon vendors are learning the hard way that selling their wares through the retail giant is a double-edged sword.
10 creative digital marketing campaigns from Lowe’s
Everybody loves buying a knick-knack, drilling a hole or wielding a tool in the garden.
After last week’s post on IKEA creative was well received, I’ve stuck with the home improvement theme and rounded up 10 marketing campaigns from Lowe’s.
Enjoy…
How Made.com succeeds on Pinterest
Promoted Pins have recently rolled out in the UK, having been trialled in the US since January 2015.
Made.com immediately jumped aboard, extending its use of the social network that has contributed greatly to the brand’s growth.
Here’s how MADE is succeeding with Pinterest…