The best social stories and campaigns from August 2021
Welcome back to our regular roundup of the stand-out social stories from the month just gone.
As usage soars, what are social media platforms doing to help support and inform users
As a large chunk of the global population hunkers down in isolation away from their friends and family, technology has become a crutch for human connection.
As YouTube opens up ad inventory on “edgy” videos, should advertisers bite?
Historically, brand safety has been a significant concern for advertisers and for good reason. The vast majority of brands don’t want their ads displayed alongside content that is objectionable – or even worse.
A day in the life of… Jenny Quigley-Jones, CEO & Founder, Digital Voices
Jenny Quigley-Jones is CEO and Founder of Digital Voices, an agency that specialises in YouTube content campaigns. As an alumnus of Google and someone scaling a startup, Jenny is perfectly placed to give our readers some practical advice on video and leadership. Here’s a day in her life… Please describe your job: What do you […]
The best social stories & campaigns from November 2018
As the saying goes, all good things come to those who wait, so let’s get into the (later-than-usual) best social media stories and campaigns from November – including Spotify, GambleAware, #Dynasties, Vine 2.0 and more.
What is YouTube Stories and will it catch on?
Stories has become one of the most successful formats of social media.
17 marketing campaigns with a positive message for women
The marketing and advertising industries have historically been more about fantasy than reality, and female idealisation rather than empowerment. Today, however, we’re seeing a sea-change in the way brands represent and market to women, fuelled by social and political movements. There’s still work to be done, of course. That beach body campaign wasn’t all that […]
Are influencers being paid to badmouth companies for a fee?
2018 is proving to be the year that influencer marketing is forced to go through a necessary but somewhat painful maturation phase. Regulators are eyeing action to enforce rules that require influencers to disclose when they are being compensated by brands to promote their wares. And brands themselves are grappling with fake followers and brand safety concerns.
Google inadvertently profits from fake YouTube views even as it fights them: report
Ad fraud, in all of its many forms, is one of the biggest threats to the digital ad industry – and perhaps its biggest.
By the most pessimistic of estimates, advertisers are losing upwards of a third of their digital ad spend to fraud despite the fact that all the major players in the industry have been trying to stamp it out for years.