Facebook’s interest-based ad targeting highlights GDPR uncertainty
The GDPR is still a little over a week away from going into effect and already it’s clear that there are going to be big disagreements over what compliance actually looks like.
How the Supreme Court sports betting ruling will affect the internet economy
It’s the digital version of the Shot Heard ‘Round the World.
On Monday, the US Supreme Court struck down a federal law that had banned betting on sports events in every state except Nevada. As six of the nine Supreme Court justices saw it, the 1992 Professional and Amateur Sport Protection Act, or PASPA, was unconstitutional.
GDPR: What future for first, second and third-party data
The GDPR goes into effect in less than two weeks and while many companies are focused on executing their compliance strategies, it’s not too early to start thinking about the future of data in a post-GDPR world.
Here are how first, second and third-party data will likely be affected by the game-changing regulation.
Anorak will use Open Banking to sell life insurance
For years, upstart fintechs have aimed to create innovative experiences that deliver value to consumers, often at the expense of entrenched financial institutions.
One of the ways they have accomplished this is by using a variety of techniques to retrieve their users’ data from the financial institutions they bank with.
The GDPR claims its first victims
The GDPR goes into effect later this month and GDPR compliance efforts are well underway. For example, users of online services around the world are receiving notifications of updated terms of service and privacy policies.
Some of the updates contained in these agreements are significant. Facebook-owned WhatsApp, for instance, has increased its minimum age to 16. Snapchat isn’t abandoning users under 16, but it is changing how some of its features work for its under-16 userbase.
What Facebook and Instagram’s big API changes could mean for brands
In response to the ongoing scandal over its data collection, usage and sharing policies, Facebook has announced a slew of its changes to the Facebook and Instagram APIs. These APIs, or application programming interfaces, allow third parties to build applications that interact with Facebook and Instagram.
The changes have the potential to affect a number of players that participate in the Facebook and Instagram ecosystems, including brands.
Five things we learned from Mark Zuckerberg’s Capitol Hill testimony
Last week, Facebook’s CEO donned a suit instead of a hoodie and made his way to Capitol Hill, where he was questioned by American lawmakers in the wake of the Cambridge Analytica scandal.
That scandal, the largest the world’s largest social network has ever dealt with, has brought Facebook’s collection and use of data into the spotlight. With negative headlines being published daily and the threat of regulation on the horizon, the company’s public appearance shy chief, Mark Zuckerberg, had little choice but to go before lawmakers and answer questions.
Companies around the world are worried about the GDPR: study
The GDPR is coming and even though it is an EU law, it will have a profound impact on businesses around the world, even those that don’t have a physical presence in the EU.
That’s because the GDPR’s protections apply to all individuals within the Union and non-EU companies that control or process data from individuals in EU are expected to register a representative and comply with the law. Those that don’t face stiff penalties, including fines of up to €20 million or 4% of global annual turnover.
Companies should consider embracing the GDPR even where they don’t have to
As its co-founder and CEO prepares to testify later today before the United States House of Representatives in the wake of the Cambridge Analytica scandal, a reeling Facebook is being urged to adopt the GDPR globally.
Study finds very few influencers disclose affiliate marketing on YouTube and Pinterest
Despite the fact that the Federal Trade Commission (FTC) began requiring affiliate disclosures in 2013, a new study conducted by researchers at Princeton University has found that very few influencers on YouTube and Pinterest are disclosing affiliate links.
Facebook is in real trouble: What it could mean for marketers
The world’s most dominant social media company, Facebook, is facing the biggest crisis of its life after it was revealed that an outfit called Cambridge Analytica managed to obtain Facebook data for some 50m users under false pretenses.
The Cambridge Analytica story has sparked a fury and led to a still-ongoing stream of negative headlines for Facebook that is entering its second week.
Will digital phenotyping ever be applied to pharma marketing?
The landscape for pharma marketing is changing rapidly and pharma companies are being forced to rethink how and to whom they market.
For example, it’s now reasonable to talk about the possibility of a pharma company shunning sales reps entirely and instead using digital channels to reach healthcare professionals and patients directly – an approach that probably would have seemed unthinkable less than a decade ago.