Researchers at Princeton and Stanford University have created a super ad blocker that could deliver a devastating blow to the efforts of publishers and advertisers to block the now widely-used ad blockers.
Here’s what publishers and advertisers need to know about it.
Influencer marketing has become a staple of many social marketing campaigns, but can it work for companies in the highly-regulated pharma market?
A growing number of pharma marketers clearly think there’s a chance.
Three of the largest internet service providers (ISPs) in the US – Comcast, Verizon and AT&T – have in recent years spent well over $100bn acquiring companies like NBCUniversal, AOL, Yahoo and Time Warner.
The future for big banks in a fintech world is the subject of debate, and there’s reason to believe that big banks are more vulnerable to disruptive startups than some might assume.
But as they seek to maintain their position in the marketplace, banks are turning to what is perhaps their most valuable asset: data.
Could bad PR pose an existential threat to one of tech’s highest-flying companies?
It’s a question worth asking following a string of very bad headlines for Uber, which may be one of the fastest growing companies ever.
Last week, new US President Donald Trump signed a directive asking his Treasury secretary to review The Dodd–Frank Wall Street Reform and Consumer Protection Act.
Dodd-Frank was signed into law in 2010 by former President Barack Obama and was aimed at preventing another financial crisis like the one that struck the US banking system in 2008.
Last week the high and rapidly changing price of bitcoin brought the digital currency to the top of the news, reaching an all-time trading high, at about $1,150 per coin.
It has since fluctuated considerably; the cause of this being statements and actions taken by the Chinese government. The clear majority of bitcoin trading (more than 95%) takes place in China, giving events there an enormous influence on the price.
Donald Trump’s upset victory in the 2016 U.S. presidential election has sparked a vigorous debate about the role of the internet in promoting the spread of misinformation.
Much of this debate has focused on fake news sites and how articles they published found an audience thanks to the algorithms used by social networks and search engines.
In January, Donald Trump will be sworn in as the 45th president of the United States.
His stunning upset victory as an outsider with no political experience shocked the world, and now everybody is trying to figure out what the Trump presidency will actually mean.
Algorithms run the internet.
On Google, an algorithm determines which sites appear in search results, and where. On Facebook, an algorithm determines which content makes it into each user’s News Feed.
In 1997, UK retail giant Tesco launched a bank. “Our vision is to be the bank for people who shop at Tesco,” stated Benny Higgins, the bank’s CEO.
While Tesco Bank’s two-decades long history means it’s an elder compared to upstarts like Monzo, which led a record-breaking £1m crowdfunding campaign earlier this year, Tesco Bank has only offered current accounts since 2014, putting it in the growing category of upstarts targeting high street banks.
Last week, one of Facebook’s ad targeting options became a topic of controversy.
It all started with an article bearing the headline, Facebook Lets Advertisers Exclude Users by Race.