Automotive

  • AutoTrader: New car drop. 
  • Brandwidth Group for Citroën: The New C1 Connexion.
  • Candyspace for Citroën UK: Citroën Seekers.
  • HookLogic for AutoTrader.co.uk: Launch of high-performing advertising opportunities for car dealers.
  • Line Up for Volvo: V40 Launch Event Toolkit.
  • Manning Gottlieb OMD for Nissan JUKE: Nissan JUKE and The Dark Knight Rises.
  • McLaren Automotive: Launch of a global luxury car brand.
  • SapientNitro for Chrysler: Fiat 500 Abarth Reveal.

B2B

  • 1000heads for MarketReach: Real:The Physical Network.
  • Adido for Glenigan: Doing digital better for Glenigan Construction Insight.
  • Berwin Leighton Paisner: Do Amazing Things – winning the war for talent.
  • Creator for MSD: Thought leadership in medicine.
  • Financial Times: FT Smart Match for IMD Leadership.
  • Greenlight for RS Components: Transforming B2B SEO revenue project.
  • OgilvyOne for Kern & Sohn Precision Scales: The Gnome Experiment.
  • VCCP Media for Sage: Brand building through content and search campaign.
  • Ve Interactive for Liberty London: Cart recovery, remarketing & optimisation campaign.

Charity & not for profit

  • 3 Sided Cube for American Red Cross: Hurricane App.
  • Code Computerlove for Oxfam GB: Getting people to do more to fight poverty.
  • Firefly Communications for Give as you live: Give as you live.
  • M4C, MEC & Channel Flip for Department of Health: The Awkward Conversations Project.
  • 38 Degrees: Save our NHS.
  • Public Zone for Prostate Cancer UK: Football League campaign .
  • Responsys for charity: water: September 2012 Campaign.
  • The Good Agency for WaterAid: The Big Dig.
  • Wunderman London for Sabin Vaccine Institute: END7 – How to shock a celebrity.

Consumer products and services

  • 3 Monkeys Communications & LBi for Microsoft: Brandon Generator.
  • Cake for Sony: The Sony NEX-5R real-time gallery.
  • Carat for Kellogg Krave: Krave Week.
  • EVRYTHNG for Diageo: Father’s Day campaign.
  • Fifty6 for Virgin Media: 100 Day Game Project.
  • Line Up for Coca-Cola: The Coca-Cola Beat Generator.
  • McCann New York for IKEA: The 2013 IKEA Catalog App.
  • Mischief PR for Kellogg’s: Special K: The Tweet Shop.
  • Mondelez International for Cadbury: Let’s Play Our Way To London 2012.
  • netCORE Solutions for Hindustan Unilever: Active Wheel rural mobile marketing campaign.

Financial services

  • City Index: The Trading Academy.
  • Havas Media for AXA PPP Healthcare: Little Big Things.
  • HSBC Expat: Expat Hints and Tips.
  • Lombard: Web transformation project.
  • Ogilvy & Mindshare for American Express: Hidden Talent.
  • RKCR Y&R and MECLloyds for TSB: London 2012 Torchview.

Media & entertainment

  • AOL’s goviral for Volvo Trucks: The Ballerina Stunt.
  • Essence for Google+: Christmas Hangout.
  • Havas Media for Penguin: Jamie Oliver’s 15 Minute Meals – Cook it, Snap it, Share it.
  • Immediate Media for BBC Worldwide: Top Gear magazine interactive edition.
  • M2M for Momentum Pictures: Sinister – the theatrical release.
  • Numiko for Channel 4 & Windfall Films: Foxes Live: Wild in the City.
  • Reuters: The Wider Image.
  • Th_nk for Channel 4 & Kudos: The Utopia Inquiry.
  • Think Jam for Warner Bros. Pictures: The Dark Knight Rises – online campaign.
  • Tiger Aspect & The Project Factory for Channel 4 Television: The Great British Property Scandal.

Retail

  • Argos: The Multichannel Retailer.
  • Bell Pottinger Wired for Fortnum & Mason: Digitising a 300-year-old brand.
  • eBay Advertising for House of Fraser: Summer 2012 sale campaign.
  • Fast Web Media for Bravissimo & Pepperberry: FWM weatherFIT.
  • Greenlight for RS Components: Transforming online retail performance project.
  • iProspect Manchester for Go Outdoors: Driving multichannel growth through smart PPC campaign.
  • Deloitte Digital for John Lewis: Project EPIC.
  • MediaCom iLab for Co-operative Energy: Maximising market share campaign.
  • Orange & Last Second Tickets: Fun Finder.
  • UM for Royal Mail: Gold medal winner stamps campaign.

Travel & leisure

  • Bozboz for Fastjet: Airline launch campaign.
  • Brandwave Marketing for Clipper Round The World: “Achieve Something Remarkable”.
  • Detica for Transport for London: Get Ahead Of The Games.
  • Expedia for Drawbridge: Desktop-to-mobile retargeting campaign.
  • Gatwick Express: Express Tracks.
  • Rough Guides: RoughGuides.com.
  • VisitScotland: Operation “Shetland Ponies in Cardigans”.

Ad campaign

  • Aol UK for The Huffington Post UK: Conversations Start Here.
  • eBay Advertising for House of Fraser: Summer 2012 sale campaign.
  • RAPP for Virgin Media: Postcode Checker online banner campaign.
  • Time Out London for Samsung GALAXY Camera: “Share your Now” Time Out London vs Time Out New York.
  • Undertone & Essence Digital: Driving awareness and engagement for eBay campaign.

Customer & user experience

  • ASDA: The ASDA App.
  • Barclays: PingIt.
  • ITV News: Website and livestream project.
  • Line Up for Coca-Cola: The Coca-Cola Beat Generator.
  • OgilvyAction London for Triumph: Triumph Essence launch at Selfridges.
  • PrettyGreen for Cadbury: Cadbury House RFID.
  • Qualcomm: James May’s Science Stories.

Email marketing

  • CACI for Vodafone: Netherlands lead management programme.
  • optivo GmbH for RWE: Conversion campaign.
  • planning-inc for Argos: Abandoned basket project.
  • Rakuten LinkShare & SaleCycle for Monsoon: Basket abandonment email campaign
  • RedEye for LV=: Marketing automation customer conversion programme
  • RedEye for Craghoppers: Customer conversion programme with dynamic content
  • RS Components: Making email an essential part of our marketing mix
  • Sony Playstation: PlayStation Vita + hardware retail offer.

Mobile marketing

  • Cherry London for O2: Priority Moments.
  • Cybercom for L’Oreal: INOA Colour Capture App.
  • LIDA for O2: Money Account Card.
  • McCann New York for IKEA: The 2013 IKEA Catalog App.
  • MEC for Halifax: Home Finder App: Beyond advertising.
  • MEDIACOM for BSKYB: Sky Broadband Wi-Fi finder.
  • MediaCom iLab for Co-operative Insurance: Driving education and awareness through mobile.
  • Mindshare UK for LG: Ticket Hunter.

Multichannel marketing

  • 1000heads for CBS: Look for Longer.
  • Barclaycard: PayTag.
  • Creator & TUI UK for MyThomson Cruise: MyThomson Cruise.
  • Fast Web Media for Carling: Bottle your summer with Carling Zest.
  • Mindshare UK for Nestle: KIT KAT Chunky Champion 2013 .
  • RAPP for Bacardi: Our Birthday Your Party.
  • RS Components: Open-source Arduino starter kit launch.

Performance marketing

  • Affiliate Window for BT: Performance channel maximising project.
  • Havas Media for East Coast: Real time pricing project.
  • Infectious Media for Waitrose: Christmas RTB campaign.
  • LBi for Rakuten’s Play.com: Play.com response display.
  • MEC for T-Mobile: Optimising the T-Mobile affiliate programme.
  • Tradedoubler for Tesco: The Tesco affiliate programme.
  • Tradedoubler for The Body Shop: Omnichannel affiliate programme.

Rich media & video

  • ASOS: #BestNightEver – Christmas 2012 campaign.
  • Carat for SCA Bodyform: Bodyform Responds: The Truth.
  • City Index: The Trading Academy.
  • ITV News: Website and livestream project.
  • myThings for Shop Direct Group: Love Label for Very.co.uk’s personalised video ad campaign.
  • Wunderman London for Sabin Vaccine Institute: END7 – How to shock a celebrity.

Search marketing

  • Fast Web Media for Bravissimo & Pepperberry: FWM weatherFIT.
  • Greenlight for RS Components: Improving SEO campaign.
  • Greenlight for Legal & General: Moving beyond bid management .
  • Havas Media for National Express: Optimising SEO project.
  • iCrossing UK for Boden: Delivering revenue through non-brand search.
  • iProspect Manchester for Go Outdoors: Driving multichannel growth through smart PPC.
  • Net Media Planet for Cotswold Outdoor: Improving performance – no matter what the weather.
  • STEAK for John Lewis Insurance: 2012 paid search test plan.
  • Stickyeyes for Dreams.co.uk: Organic Search Domination

Social media

  • ASOS: ASOSInteractive Twitter. 
  • Blonde for AG Barr: How IRN-BRU made a million.
  • Carat for SCA Bodyform: Bodyform Responds: The Truth.
  • M2M for Paddy Power: Sky Tweets, Ryder Cup 2012.
  • M4C, MEC & Channel Flip for Department of Health: The Awkward Conversations Project.
  • OgilvyOne for Kern & Sohn Precision Scales: The Gnome Experiment .
  • OgilvyOne for British Airways: Social Symphony.
  • R/GA London for Getty Images: The Feed by Getty Images.
  • RS Components: Open-source Arduino new starter kit launch.
  • Samsung: We are David Bailey.

Web analytics and optimisation

  • 4Ps Marketing for Kaplan Law School: The Prospect Interaction Insight Project | Post Graduate Visitor Performance.
  • DC Storm for Play.com: Embrace “Because?” using attribution to drive incremental sales from marketing.
  • Greenlight for RS Components: Reinventing web analytics project.
  • Greenlight for Legal & General: Optimising and customer segmentation analytics project.
  • IgnitionOne for Oreca Store: Optimising campaign performance project.
  • Infinity Tracking for TUI Mainstream: Identifying best ongoing strategy project.
  • Qubit Group for Arcadia Group: User experience improvements across the UK’s leading high street fashion brands.

Innovative new technology

  • Fast Web Media for Bravissimo & Pepperberry: FWM weatherFIT. 
  • ITV: Ad Sync.
  • McCann New York for IKEA: The 2013 IKEA Catalog App.
  • myThings for Shop Direct Group: Love Label for Very.co.uk’s personalised video ad campaign.
  • Specific Media: Householding.
  • Stickyeyes: Roadmap: Smarter SEO.
  • VoxPopMe: VoxPopMe.

Rising star

  • Charlotte McMurray
  • Giovana Ruaro-Lane
  • James Barber
  • Matt Sutherland
  • Scott Taylor
  • Tom Wright