Customers no longer travel a predictable or linear path. Customer Journey Mapping increasingly helps marketers to discover and describe new paths to purchase. This report, based on a survey of more than 1,266 marketing executives and interviews with brand marketers, explores the state of Customer Journey Mapping, its impact and success factors.
Walking in their Footsteps – The Business Case for Customer Journey Mapping
A report exploring the state of Customer Journey Mapping at a time when customers no longer travel a predictable or linear path. Customer Journey Mapping increasingly helps marketers to discover and describe new paths to purchase; this report looks at its impact and success factors.
By Econsultancy
In association with Salesforce
