How TUI increased conversions by 17% using personalised ads
Marketers believe that personalisation is the most important capability for the future of their trade, according to a survey by Adobe.
So what can it deliver?
Marketers believe that personalisation is the most important capability for the future of their trade, according to a survey by Adobe.
So what can it deliver?
The votes are in, the numbers are tallied and it’s official, we in Britain have turned on our tea drinking tradition and become a nation of coffee drinkers.
Today we consume around 1.7bn cups of coffee a year, with the majority of us drinking two cups a day and spending about £25 a week on coffee alone.
Here’s an easy process to help you build ‘earned’ before ‘bought’ loyalty with customers.
Consumers often receive multiple messages from the same advertiser with no acknowledgement of previous engagement, so what could happen if people received ads in order, with each one building on the last interaction?
Salesforce is the 800 pound gorilla of the CRM market, but it could soon be a major part of the ad market.
This week, the company announced its next-generation Marketing Cloud, and perhaps the biggest update aims to bring CRM data to media buying.
On Friday, Facebook announced that the algorithm it uses to determine which content appears first in user News Feeds will now take into account how long users spend viewing posts.
In digital advertising, we have an uncommon ability to collect user data that’s superior to other forms of advertising data; particularly compared to what’s available in TV or print.
However, merely collecting the data can be overwhelming unless a marketing anthropologist can cut through the clutter and give meaning to what the data says about your business.
Here are some tips on how to give meaning to your website traffic or advertising response data.
To keep eyes fixated on their content, brands are using the simple sophistication of cinemagraphs in pursuit of creating snackable formats that really stand out.
Whether it’s for email, website, or social media, cinemagraphs are increasingly on show on our screens.
The third of our four Asia-Pacific behavioural marketing roundtable events took place in Kuala Lumpur earlier this week.
Senior-level marketers gathered to discuss the trends and challenges stemming from marketing automation, email and behavioural marketing.
The digital industry needs to do a better job of educating people about how advertising funds the free online services they heavily rely on in their daily lives.
Every marketer knows that the key to an effective advertising campaign is reaching the right person with the right message at the right time.
And as every advertiser (of a certain age) knows, this used to be so much easier when people lived homogenous, predictable lives.
For the second in our series of Asia-Pacific roundtable events we invited senior marketers in Singapore to discuss the trends and challenges around behavioural marketing.
The conversations focused on email, marketing automation and behavioural marketing.