What does increasing digital maturity really mean for how organisations are structuring their digital marketing capability?
In both our 2013 report into Digital Marketing Resourcing, and now in our latest 2015 research, we have tracked the growing assimilation of digital into ‘business as usual’.
1. Executive Summary The key findings from our research are: Increasing sophistication in organisational design. Our established framework and maturity model for how organisations are structuring their digital marketing capability (dispersed, centre of excellence, hub and spoke, multiple hub and spoke) remains valid, but there are some key differences emerging including more sophisticated ways of […]
To develop an effective multichannel marketing strategy, brands have to recruit people who can do magical things with data.
But is it data analysts they want, or data scientists? And how many really know the difference?
Recruiters should start thinking more like search marketers in order to get more traffic to (and quality leads from) their job listings.
Earlier this week I attended a talk by L’Oréal’s Digital Employer Branding Manager, Alexander Onish, in which he discussed how the cosmetics brand uses social media to make it a more attractive employer and improve employee engagement.
Having previously worked for a learning and development company, I’m familiar with employee engagement.
You could describe it in any number of convoluted ways, but essentially it is a measure of how much your people actually care about their jobs and the company.
1. Introduction 1.1. About Econsultancy Econsultancy’s mission is to help its customers achieve excellence in digital business, marketing and ecommerce through research, training and events. Founded in 1999, Econsultancy has offices in New York, London and Singapore. Econsultancy is used by over 600,000 professionals every month. Subscribers get access to research, market data, best practice […]
If there is one thing job candidates are becoming better and faster at, that’s gathering information on social media about companies they might want to work for.
From friends of friends who work at an organisation, to Instagram photos showcasing glimpses of company’s culture & life, there are a number of ways for recruits to find out more about their future employer.
Trends and prediction articles are always popular on the Econsultancy blog as people love to know what’s around the corner.
Unfortunately in the fast-moving world of digital marketing it’s difficult to predict how things will evolve with any degree of certainty.
So rather than reveal any of my own ill-informed forecasts, we decided to canvas the expert speakers from our Future of Digital Marketing event.
One of the 35 roundtables at Digital Cream this year was on the topic of Digital Transformation: Getting the right mix of Skills, Culture & Technology.
Companies commonly use social media as a channel for maintaining their brands and marketing their wares to potential customers, but social platforms can also be a potent tool for recruiting new employees.
There appears to be a knowledge gap in email and search marketing, according to data taken from the Econsultancy Digital Skills Index.
The survey is designed to test and benchmark digital marketing knowledge, with results broken down by seniority and sector.
Le Web is a hotbed of entrepreneurs and startups looking to network, make connections and hopefully bump into a generous venture capitalist.
Consequently one of the topics up for discussion is the differing appeal of Europe’s various startup ecosystems.