What does disruption really mean? We asked the disruptors
Disruption is one of the buzzwords that gets used ad nauseam these days.
All startups hope they’ll be the ones to shake up their industry, but true disruption is hard to find.
Embracing Digital Transformation in the Pharma and Healthcare Sectors
1. Executive Summary The drive to become digital is inescapable. Customers’ expectations have shifted and at the same time technological innovation is facilitating constant change. This report looks at the opportunities that digital presents in the pharmaceutical and healthcare sectors, the challenges companies are facing in digitally transforming themselves and how they are approaching these […]
What can be done to address the gender pay gap in digital roles?
A new report from The Institute of Fiscal Studies has shown that women with children face a widening gender pay gap.
The study found that in the 12 years following childbirth, women’s pay typically lags 33% behind that of men.
13 qualities that will help make you a great business leader
Bad leadership is the root cause of why millions of people across the world do not enjoy going to work every day.
Good leadership provides the confidence to overcome hurdles. Good leadership encourages people to think big.
Trends and Priorities in the Media and Entertainment Sector
1. Foreword from Adobe The 2016 Trends and Priorities in the Media and Entertainment Sector report from Adobe and Econsultancy is based on a survey of more than 200 senior-level marketers and executives working in the media and entertainment industry across North America. There are a number of eye-opening findings in the study, but what […]
How can digital brands adapt content strategy for high growth markets?
How can brands such as Amazon Prime and Netflix ensure they approach high growth markets fully prepared, to maximise the viable revenue opportunities on offer?
As advanced economies are rapidly reaching saturation point and consumer acquisition is becoming increasingly challenging, digital content brands seeking expansion have no option, but to look for new revenue streams.
It’s time to reinvent the HiPPO
The acronym HiPPO carries a negative connotation, but it doesn’t have to. Going forward, it can be a beacon of positivity.
Here’s why.
How AO.com succeeds by focusing on people, culture & customer service
One retailer that seems to have got it right in terms of its people and culture is AO.com.
What does ‘startup culture’ really mean & how can it help big businesses transform?
An eye-catching stat from a Forrester report got me a bit worked up today.
The survey concluded that 43% of firms with a mature digital strategy see competing departments wanting to own digital as the most significant barrier to effective digital transformation.
Sheesh, it paints a pretty picture of our industry doesn’t it?
A day in the life of… Head of Marketing at a fintech startup
Fintech was perhaps the buzzword of Q1 2016, so it’s fitting that our next ‘day in the life’ comes from a fintech startup.
Anna Kilmurray is Head of Marketing at ClearScore, a company providing free credit check software.
Here’s what she has to say about life in a startup.
A day in the life of… Managing Director of an ad tech firm
I love our ‘Day in the life..’ series for its insight into what are (to me) sometimes opaque job roles.
What better position to shine a light on then, this week, than the Managing Director of an ad tech company.
I caught up with Chris Bennett, EMEA MD of Pixability, to find out what he does all day.
HR departments are feeling the pain of digital disruption
Just as digital has allowed marketing and ecommerce teams to become more customer centric, digital is also helping HR departments to become more employee centric.
Econsultancy invited 12 senior HR and Learning & Development professionals to our London office to discuss what Digital Transformation means to them.
We wanted to find out how the industry is measuring and improving digital skills and what impact is digital having on organisational structures and procedures? Here’s what we learned.