Four steps to help build customer loyalty in retail
Here’s an easy process to help you build ‘earned’ before ‘bought’ loyalty with customers.
Do retailers really need a customer loyalty program?
Are there alternative ways of generating customer loyalty other than cards or points to keep your customers engaged and coming back for more?
How to use structure to bring creative ideas to light
Most companies would agree that every employee has to be able to tell the company’s story and that employees share the responsibility to think creatively about how the company can become better.
But many of those same companies also misunderstand creativity. They see working with creatives as a confusing challenge or even worse, a necessary evil.
AO.com: The best ecommerce experience available online?
In previous articles I have discussed my admiration for the online experiences offered by the likes of ASOS, Booking.com and (yes, honestly) Lingscars.com.
Now it is time to add another online experience to the pantheon of greats; the phenomenal ecommerce experience that is AO.com (formerly Appliances Online).
My opinion is that AO.com is among the most customer-centric retailers I have had the pleasure of knowing in more than 15 years working in the ecommerce industry.
Why China has a five-year lead in social media & ecommerce
Travelling in China gives a fresh perspective on the European and US internet markets.
What if a single social media platform integrated commerce, location, messaging, and social networking?
You’d need to combine Amazon for shopping, Facebook for branded communities and promotion, PayPal or online banking service to pay bills, and WhatsApp for messaging.
How to prepare for doing business in Japan: APAC Insights
Japan is the third biggest economy in the world, and yet it often gets overshadowed by its much larger neighbour across the East China Sea.
China represents such a huge growth opportunity for Western brands that it tends to dominate the conversation among digital marketers and ecommerce professionals.
At Econsultancy we’re certainly guilty of overlooking Japan when writing about Asia-Pacific.
Benchmarking the omni-digital consumer
Since the 1980’s internal and external benchmarking has become a standard business practice for all organisations, but the dawn of the digital age has made benchmarking a process that is even harder to complete.
But, why?
Understanding organizational reality for large complex businesses
While maturity models are useful, the reality is that large complex organizations often find it difficult to implement a single model.
Instead, they often have to rely on a more organic mix to manage their businesses.
What can the German football team tell us about conversion optimisation?
In the penultimate article in my series on conversion optimisation, I will explain how the global dominance of the German national football team through their commitment to success in all areas of the game, can be compared to a successful business using CRO to secure their position in the market.
Five characteristics of businesses ready to grow through data driven optimisation
In the second part of this series, I’ll analyse the five common characteristics of businesses who are ready to use a data driven approach to generating significant growth through a conversion optimisation programme.
Three baseball strategies that will help you win in business
“Baseball is like church. Many attend but few understand” as baseball great Leo Durocher famously said.
While spring training gets underway, let’s explore how three little-understood strategies of baseball have major league applications in winning at business.
How Black Friday stole Christmas
As a result of all the issues surrounding Black Friday, customers were left more disappointed than usual.
But will the customer accept Black Friday as an excuse for poor website performance in future?