Creating a Balance Between Performance Marketing and Brand Marketing
This session will discuss how a brand can optimise its performance marketing and create a balance with brand marketing.
Placing your challenges in context
Our expert-led analyst sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context.
From intimate ‘lunch and learns’ through to global live streams and internal marketing conferences, these engaging presentations are designed to encourage questions and spark discussion.
Included in all Enterprise memberships.
Overcoming Key Data Challenges
This session will touch on the benefits of having a good data foundation. It will explore some of the key challenges companies face around data such as lack of integration, a cookieless world, operationalising insights and how AI can help.
AI across the customer journey
On the cusp of what has been described as the next industrial revolution, this session will explore the ways in which new AI-powered capabilities and enhancements are changing what is possible for customers and marketers.
Digital Trends
This session examines the most significant marketing, digital and behavioural trends that will drive marketing strategy beyond 2023.
Ecommerce Trends and Best Practice
This session evaluates the trends facilitating the acceleration of ecommerce and offers guidance for ecommerce planning and best practice.
Marketing Through the Storm
This session will explore how brands can best respond to challenging times.
Understanding the Changing Digital Advertising Landscape
This session will explore digital advertising trends and the effectiveness of performance marketing as well as key considerations when creating a digital advertising strategy.
Getting to Grips with Behavioural Science
Unlock customer decision-making with an understanding of how behavioural science can be applied to the customer experience.
Using Content and Marketing Automation to Drive Effective Engagement
This session will show how content marketing and marketing automation work effectively together to drive cohesive and efficient engagement, and will also explore the impact that AI is having.
Content Foundations and Evolution
This session will discuss how content can support business objectives at every stage of the purchase funnel and explore how it is changing – from the maturation of the creator economy to the impact of AI.
Include to Succeed: Building Customer Experiences for Everyone
This session will cover the business case for inclusivity and UX, CX and communications approaches to create those winning, more inclusive experiences.
Creative Excellence and Transformation
This session will explore the power of creativity in driving transformation and effectiveness for a brand and how AI and automation can support marketers in making time to be creative.
Targeting and Measuring Digital Marketing Without Third-Party Cookies
This session will explore how companies can prepare for the loss of third-party cookies and how they can target customers and measure digital marketing effectiveness.
Creating a Balance Between Performance Marketing and Brand Marketing
This session will focus on how a brand can optimise its performance marketing through an integrated approach to digital marketing, and the importance of creating a balance with its brand marketing.
AI across the Customer Journey
This session will explore the ways in which new AI-powered capabilities and enhancements are changing what is possible for customers and marketers.
Digital Trends
This session examines the most significant marketing, digital and behavioural trends that will drive marketing strategy in 2024 and beyond.
Ecommerce Trends and Best Practice
This session evaluates the trends facilitating the acceleration of ecommerce and offers guidance for ecommerce planning and best practice.
Getting to Grips with Behavioural Science
Unlock customer decision-making with an understanding of how behavioural science can be applied to the customer experience.
Lynette Saunders
Lynette is a Senior Analyst with significant experience leading measurement and customer experience strategy for some of the UK’s most recognised brands, such as Cancer Research UK and the Royal Mail Group.
Rose Keen
Rose is a Senior Analyst with many years of media and business strategy experience, working across a wide range of industries from automotive and consumer electronics to food and fashion.
Stefan Tornquist
Stefan is SVP Research and Learning Content at Econsultancy. For over 20 years he has helped businesses understand and navigate the digital revolution.