Analyst Sessions

Bringing Econsultancy research to life with virtual and face-to-face presentations from our expert team

Placing your challenges in context

Our expert-led analyst sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context.

From intimate ‘lunch and learns’ through to global live streams and internal marketing conferences, these engaging presentations are designed to encourage questions and spark discussion.

Included in all Enterprise memberships. 

The structure of a typical session:

– 45 minutes presentation +15 minutes Q&A
– Delivered via webinar or in-house

We regularly focus on new core topics, from the latest trends in digital and ecommerce to the skills and behaviours required by marketers to excel in the digital age. Benefit from the knowledge and experience of our highly-regarded industry experts producing world-class research, taking part in a discussion centred around your organisation’s challenges.

Overcoming Key Data Challenges

This session will touch on the benefits of having a good data foundation. It will explore some of the key challenges companies face around data such as lack of integration, a cookieless world, operationalising insights and how AI can help. 

AI across the customer journey

On the cusp of what has been described as the next industrial revolution, this session will explore the ways in which new AI-powered capabilities and enhancements are changing what is possible for customers and marketers.

Digital Trends

This session examines the most significant marketing, digital and behavioural trends that will drive marketing strategy beyond 2023. 

Ecommerce Trends and Best Practice

This session evaluates the trends facilitating the acceleration of ecommerce and offers guidance for ecommerce planning and best practice. 

Content Foundations and Evolution

This session will discuss how content can support business objectives at every stage of the purchase funnel and explore how it is changing – from the maturation of the creator economy to the impact of AI.

Creative Excellence and Transformation

This session will explore the power of creativity in driving transformation and effectiveness for a brand and how AI and automation can support marketers in making time to be creative.

AI across the Customer Journey

This session will explore the ways in which new AI-powered capabilities and enhancements are changing what is possible for customers and marketers.

Digital Trends

This session examines the most significant marketing, digital and behavioural trends that will drive marketing strategy in 2024 and beyond.

Ecommerce Trends and​ Best Practice

This session evaluates the trends facilitating the acceleration of ecommerce and offers guidance for ecommerce planning and best practice. ​

Meet the analysts

lynette saunders headshot

Lynette Saunders

Lynette is a Senior Analyst with significant experience leading measurement and customer experience strategy for some of the UK’s most recognised brands, such as Cancer Research UK and the Royal Mail Group.

Rose Keen

Rose Keen

Rose is a Senior Analyst with many years of media and business strategy experience, working across a wide range of industries from automotive and consumer electronics to food and fashion.

portrait of Stefan Tornquist

Stefan Tornquist

Stefan is SVP Research and Learning Content at Econsultancy. For over 20 years he has helped businesses understand and navigate the digital revolution.

Analyst sessions are exclusively for Enterprise members and must be booked 4+ weeks in advance. If you are interested in booking a session with us or want to know more, please contact analyst.sessions@econsultancy.com