Category: Process and Project Management

Digital Intelligence Briefing: 2018 Digital Trends for Creative and Design Leaders

We must improve relations between marketers & creatives, technology is one way

Sometimes, as I’m prepping to hash out our marketing plan for the coming quarter, I find myself thinking about the advertising pages in the back of vintage magazines from the 1950s.

There were ads for X-Ray specs, Exploding Cigars, or Ray Guns, all with corny taglines and hand- drawn graphics. I’m not sure if these companies amounted to more than a closet full of inventory and a few clerks processing orders, but they still managed to become iconic of a more innocent time.

Article Product Management

How Admiral built a full end-to-end car finance solution in four months

At Admiral we recently built and launched a new car finance product in fewer than four months.

It’s also a market-first: the only fully online direct-to-consumer car finance website and the only place consumers can see car finance PCP and HP deals side-by-side with personal loans.

Article Process and Project Management

Four things to know about agile marketing before you try it

It’s that time of year again. That time when marketers look at what they’ve accomplished this year and think, should we be doing things differently?

Webinar Resources Process and Project Management

Therapy Thursdays – Agile Adoption Report

Webinar recording

Article Product Management

Nine questions to ask your new ecommerce platform supplier when migrating

Changing ecommerce agencies is a big job, even if you’re sticking with the same platform and looking for a different agency to maintain and optimise your existing site.

Migration can be a cheaper alternative to a complete re-build, providing you choose the right agency by asking timely questions.

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Article Process and Project Management

The importance of the blockchain: The second generation of the internet

Last week the high and rapidly changing price of bitcoin brought the digital currency to the top of the news, reaching an all-time trading high, at about $1,150 per coin.

It has since fluctuated considerably; the cause of this being statements and actions taken by the Chinese government. The clear majority of bitcoin trading (more than 95%) takes place in China, giving events there an enormous influence on the price.

Article Digital Strategy

How to make your mark as a disruptive startup

When it comes to finding long-term success, the first few months in a startup’s life are crucial.

From finding investment to talking to customers, there are many areas to focus on.

Article Process and Project Management

What is ‘agile marketing’ and what do marketers think about it?

Agile marketing is a term which comes up often, but marketers often have different ideas of what it means.

We spoke with dozens of marketers recently to get a clearer picture of what agile marketing is and their views on the emerging practice.

Article Digital Strategy

Five tips for how to future-proof your marketing technology

Marketing technology is growing up fast.

From its infancy in direct mail to email and desktop web-based adolescence, all the way through to an adulthood of mobile, social, and programmatic ad buying, the first three decades of marketing tech’s life have passed in a blur.

Article Digital Strategy

The five steps to an effective and repeatable sales process

A repeatable and effective sales process is key to scalable business growth, and it’s a much more straightforward endeavour than you might imagine.

Growing a business is hard, but fortunately, designing a uniform sales process doesn’t have to be.

Article Digital Transformation

People & Process: Four key takeaways from Digital Cream 2016

From my somewhat objective freelance position I feel comfortable admitting I thought this year’s Digital Cream in London was the best I have attended.

I had the pleasure of joining Censhare’s People and Process table moderated by Danielle Sheerin of Bright Cultures.

We were blessed with the somewhat daunting sub-title: Agile working, collaborative tools, social enterprise and cloud based marketing tech.

Article Digital Transformation

Digital transformation: Five key tenets of a digital leader

I spent a very interesting couple of hours last week moderating a roundtable on “Effective leadership in the Digital Age”.

The discussions were based around Econsultancy’s latest best practice guide on the topic.

Here are my top five takeaways from the session.