AI, automation & D2C: are these the key ecommerce marketing trends to last post-pandemic?
Mike Austin, CEO at Fresh Relevance, explains why AI, automation and direct-to-consumer strategies will be the trends that outlast the pandemic.
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Covid-19 impact on retail: What trends are emerging in 2021?
It might be a new year, but the ongoing Covid-19 pandemic means that there are further challenges for the retail industry to come in 2021.
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How user research is helping Skyscanner combat an uncertain travel climate
Oli Mival, Director of User Research at Skyscanner, explains how the brand used user insight and testing to stay ahead of quickly shifting trends in travel.
How Vistaprint built a masks ecommerce experience in two weeks
Emily Shirley, GM at Vistaprint UK and Ireland, talks about how Vistaprint was able to get a brand new masks offering online in just two weeks, and what the company learned from moving fast and breaking its internal ‘rules’.
Eve Sleep’s Cheryl Calverley: the ‘wise consumer’ brings different expectations to ecommerce
In an interview during Econsultancy Live this week, Cheryl Calverley, CEO of Eve Sleep, suggested that the Covid-19 pandemic will “give rise to the wise consumer” in ecommerce.
Aldo’s experience chief on testing & improving the omnichannel retail service model
At Econsultancy Live, Gregoire Baret – Senior Director of Omnichannel Experience at Aldo Group – shared how the footwear retailer has approached experience design in 2020, and what testing has revealed in a year that has been “a reminder of our omnichannel essence”.
Unilever’s Global VP of Ecommerce: “the channel shift is here to stay”
Claire Hennah, Global VP of Ecommerce for Unilever, gave a talk at Econsultancy Live today explaining some of the ways the company has reacted to changing consumer trends in 2020.
The role of personalisation in customer loyalty post-Covid
More people might be shopping online than ever before, but the concept of loyalty within retail has arguably been thrown up in the air.
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Will subscriptions be the next big thing in travel?
At the beginning of the year, Skift named subscriptions as one of its travel ‘megatrends’ for 2020, suggesting that subscription-based travel will give companies a new and interesting way to “create lasting relationships with consumers” this year.
Ecommerce Quarterly: Q4 2020
A guide to the latest trends, developments, and statistics in ecommerce, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.
As people’s lives move online, marketers must not lose touch with reality
Jacob Colman, Strategist at M&C Saatchi, addresses the challenges that marketers face in gathering human insights in a post-Covid world.
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Five trends in consumer behaviour that could impact end-of-year retail
As England heads into another lockdown, retailers are preparing for yet more uncertainty.