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Coronavirus: major brands are delaying investment in digital transformation when they need to bring it forward
The recent coronavirus outbreak has caused something of a catch-22 for businesses when it comes to digital transformation.
Coronavirus: amidst conference postponements, some events are going virtual – but will they work?
From Advertising Week Europe to Cannes Lions Festival of Creativity, Mobile World Congress to Google I/O, many of the marketing and technology industry’s biggest conferences have either been postponed, cancelled or are looking distinctly uncertain as countries and cities move to clamp down on the spread of coronavirus.
Coronavirus: 55% of UK marketers are delaying/reviewing product and service launches
The long-term effect that coronavirus (COVID-19) will have on businesses is as yet unknown.
WFH: Marketers believe collaboration will suffer most in a distributed work environment
As organisations increasingly shift to remote working to prevent the increasing spread of coronavirus (COVID-19), a survey of more than 2,200 marketers conducted by Econsultancy and Marketing Week has revealed how marketers feel distributed working will affect their professional activities.
Coronavirus: how travel and hospitality brands should respond
The travel and hospitality industries are reeling as coronavirus (COVID-19) spreads around the world. By some estimates, the coronavirus that is on the brink of reaching pandemic status could result in tens of billions of dollars in losses for airlines, hotels and other tourism-related businesses.
Novel coronavirus outbreak: how Clorox and Lysol are using rapid-response marketing
The ongoing outbreak of novel coronavirus (2019-nCoV) has created a global emergency and some of the companies whose products can potentially help individuals stop the spread of the disease are using rapid-response marketing to reach consumers who are concerned about their safety.