Last summer, Chinese search giant Baidu made headlines by becoming one of the leading players in the Chinese – and global – smart speaker markets, seemingly out of nowhere.
ByteDance, the company behind the wildly popular short video app TikTok, is a rapidly rising star in the Chinese tech scene.
Earlier this month, Chinese technology company ByteDance, the owner of the hugely popular short video app TikTok (known as Douyin in China), made headlines with the launch of a search engine to rival Baidu.
It’s one of the most famous predictions about voice search – “By 2020, half of all searches will be conducted via voice.”
1. Introduction Baidu is China’s most popular search engine, and is a part of the larger entity Baidu, Inc. Established in 2000, Baidu, Inc is one of the leading internet service companies in China, and has been commonly referred to as China’s answer to Google. Baidu’s most successful service, Baidu Search, is the second largest […]
The chatbots are here and brands are already putting them to use.
While many early adopters, such as Domino’s Pizza, are employing chatbots for conversational commerce, the opportunities aren’t limited to commerce and marketing.
In fact, in the future, chatbots could be a common way for individuals to interact with healthcare providers.
WhatsApp and chicken nuggets are just two reasons why you should enjoy September’s selection of APAC digital marketing stats.
And don’t forget, Econsultancy subscribers can peruse the Econsultancy Internet Statistics Compendium, for more stats.
Anyone who has worked with a Chinese company or had to run a campaign in China knows that their design sense is different.
One thing that jumps out the most though, is that their websites look very ‘busy’. Why is that?
Or… how to attract the attention of global search audiences in territories that aren’t your own?
So you’ve successfully adopted a brilliant tactical SEO strategy, your business is achieving high organic rankings for all your most desired search terms, traffic is flooding in and life is good.
You’ve also triumphed with your local SEO and now your business is regularly providing search results that are relevant to searchers based on their current location and creating huge amounts of footfall through your high street doors.
Heck you’ve even smashed through the roof with your off-page SEO efforts, thanks to some stellar social media work, relevant white-hatted link-building and thankless devotion to Google+.
However, if you look closely at your analytics platform, you may see that your audience isn’t just coming from your own country. A small portion could well be accessing your site from anywhere else in the world.
It’s possible to not only make you site more accessible to your global audience, but also with a few processes and techniques, grow that audience substantially.
In July the China Internet Information Network Center (CNNIC) published its bi-annual report into the state of the internet in China (report in Chinese).
The report is a good guide into the browsing behaviour of netizens, the common phrase used to describe Chinese internet users.
The report is based on surveys sampling 30,000 Chinese residents older than six, from all of China’s administrative regions.
In this article, I’m going to examine the implications of the report and use the findings to help guide B2B marketers to understand the search engine market in China.
China represents both a huge challenge and a huge opportunity for brands looking to expand into new markets.
Julien Chiavassa is an expert on Chinese ecommerce having been living and working in the country since 2005.
In 2011 he established Clarins’ first ecommerce store in China and has recently moved to Singapore to become head of digital and ecommerce in APAC.
I caught up with Chiavassa at Demandware’s Xchange ’14 conference to find out more about the challenges facing luxury cosmetics brands in China…
Given the sheer size of China’s economy and the all-encompassing power of its communist government, it’s easy to think of it as a place where speed and innovation might be stifled.
However the very opposite is true according to Ogilvy & Mather’s head of digital in APAC Barney Loehnis, who gave one of the keynote talks at Econsultancy’s Future of Digital Marketing event.
Loehnis who has been working in Asia for eight years, describes the working environment as “brutal”.