We’ve got an extra treat for you this week, in the form of a blockbuster Black Friday stats special.
Don’t worry, there is also the usual roundup to come, but in the mean time here’s some interesting findings from the biggest shopping event of the year.
Domino’s Pizza is planning to open 400 more stores in the UK following a strong year of digital sales.
With 81% of its deliveries so far this year being ordered online and 64% of these being placed through its app or mobile website, the company has seen an overall sales growth of 11.5%.
I recently discovered Anthropologie has Wi-Fi in its London Regent Street store.
While this might seem like an insignificant detail, it meant I spent a lot longer in there than I planned, which then resulted in me spending far more money than I should have.
I recently wrote about how brands are targeting older generations.
But what about the other end of the age scale?
Facebook Marketplace is a new feature that allows users to buy and sell with people in their own community.
If you regularly use Facebook on mobile, you’ve probably noticed the brand new icon in the bottom menu of the app.
1. Introduction One of the most popular areas of digital now is social media. The vast majority (93%) of internet users have at least one social media account and the main social platforms boast hundreds of millions of daily users. Over the last few years, though, social media has also started to have a strong […]
I recently hosted an Econsultancy roundtable discussion where senior client-side marketers shared their successes and challenges in regards to mobile marketing.
The roundtable was subject to the Chatham House Rule so attendees will remain anonymous.
How can brands such as Amazon Prime and Netflix ensure they approach high growth markets fully prepared, to maximise the viable revenue opportunities on offer?
As advanced economies are rapidly reaching saturation point and consumer acquisition is becoming increasingly challenging, digital content brands seeking expansion have no option, but to look for new revenue streams.
It appears the average consumer is no longer happy with an average shopping experience.
Forget simply buying online or having a casual browse in-store.
Now, shoppers expect one-click purchases and super-fast delivery, wrapped up in a multi-sensory, personalised and perfectly memorable experience.
Apple’s recent announcement that it is preparing to bring one-touch shopping to the mobile web points to a major milestone in mobile commerce.
Brands are moving past mobile hype and towards delivering options that customers want.
Mondo has been billed as ”a bank that’s as smart as your phone. Built for your smartphone, this is banking like never before.”
The “easy-to-use’ app apparently updates your balance instantly, gives intelligent notifications and aspires to be the best bank on the planet.
Well, how could I resist?
Every year, marketing managers identify their primary areas of focus for the coming year.
At a macro level, the same topics come up again and again – personalisation, mobile and social.
There’s a reason these three themes consistently keep recurring – their capabilities and their role in commerce marketing are continually evolving.