Social Quarterly: Q1 2022

The latest trends, developments and statistics in social media. Stories this quarter include Snap’s rise in active daily users and revenue growth, the ASA’s escalation of sanctions against rule-breaking influencers and Pinterest’s continued investment in the creator community with its purchase of video editing app Vochi.

By Nikki Gilliland February 2022 16:31

The Social Quarterly is a series of presentations by Econsultancy that curate the latest trends, developments and statistics in social media.

The reports act as guides to what’s happening now in social media and what you should be keeping an eye on. This quarter’s edition covers:

Facebook: As daily active users fall for the first time in the social giant’s history, what does this signify for marketing teams looking at where to allocate spend?
LinkedIn: The platform has seen strong growth in revenue and engagement over the last quarter and continues to expand its toolset for professionals. What opportunities does it present for brand marketers and influencers?
Pinterest: What can brands learn from the platform’s research into men’s shopping habits and preferences, and how can marketers incorporate Pinterest into their social commerce strategies?
Snap: The app’s rollout of ‘catalog-powered’ Shopping Lenses means users will be able to make in-app purchases much more easily. What are the benefits for marketers?
NFTs: With Twitter and Reddit exploring ways for users to display their NFTs as profile pictures, will other platforms embrace the trend for showcasing digital assets?

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