Before the pandemic, investment in martech was on the rise. Gartner’s CMO Spend Survey 2018-19 found that 29% of marketing budgets were being earmarked for martech – up from 22% in 2017.
Settle in for this week’s stats roundup, which includes news about marketing and SEO budgets, online reviews, and consumer engagement.
“Finance, strange ghastly people who float into the office and slam the brakes on our marketing plans. They are ‘The Man’ and they are always keeping us down. They refuse to see the value in what we do. Cutting budgets and demanding the same results with less money.”
We’ve got a cracking round-up of stats to see you well into the Easter weekend.
We’re pressing on into March with a stellar roundup of stats.
According to research by Sitecore, for every $1 organisations spend on improving the customer experience, they see a return of $3.1. Meanwhile, Boston Consulting Group (BCG) suggests brands that create personalised experiences are seeing revenues increase two to three times faster than those that don’t.
Last week the high and rapidly changing price of bitcoin brought the digital currency to the top of the news, reaching an all-time trading high, at about $1,150 per coin.
It has since fluctuated considerably; the cause of this being statements and actions taken by the Chinese government. The clear majority of bitcoin trading (more than 95%) takes place in China, giving events there an enormous influence on the price.
Fintech startups are disrupting established financial institutions, and nowhere is that more evident than in the market for loans.
In the wake of the financial crisis and Great Recession of 2008, a new generation of financial services startups took advantage of the fact that banks, once a primary provider of loans to consumers and businesses, largely stopped lending.
According to the latest research from Econsultancy, predicted growth for digital agencies in the UK has reached an all-time low.
While it’s encouraging that only 15% of survey respondents expect business to remain flat in 2017, the proportion of agencies expecting their businesses to grow by 50% or more has more than halved in the last two years, from 24% in 2014 to 11% this year.
Last week, my business, Phrasee, announced a £1m seed investment. Awesome! Champagne all round! But, getting there wasn’t easy.
See, I’ve never run a fast-growing martech business before. Luckily, I’m a quick learner – and here’s 10 things I’ve learned about startup fundraising since launching 18 months ago.
Last week, the United States Securities and Exchange Commission (SEC) unveiled new rules that will make it possible for private companies to accept investments from everyday investors.
Almost two-thirds of companies are planning to increase their marketing budgets in 2015, according to the results of our new report.
The Marketing Budgets 2015 survey, published in association with Oracle Marketing Cloud, found that 63% of companies will spend more on marketing this year, while 31% will retain the same level of spending and 7% will decrease their budgets.